Property Management Frame Breakers

Story isn’t just for movies, keynote speeches, or bestselling authors. It’s the most underrated business tool you already have and probably aren’t using enough.In this episode, Vendoroo's Chief Evangelist Pablo Gonzalez breaks down the simple storytelling frameworks that founders, leaders, and property managers can use to communicate more clearly, influence more effectively, and stand out in a noisy, commoditized market.Beginning with a spark from Kobe Bryant’s own obsession with storytelling, Pablo walks through a practical, step-by-step guide to inserting story into anything:your presentations, sales calls, internal meetings, content, leadership messaging, and even your company-wide point of view.You’ll learn:💡 The simple building blocks of every effective story🚀 A powerful "And, But, Therefore" formula to instantly structure a compelling point and make people lean in🧠 The single most effective way to gain clarity, stop rambling, and move your audience from one belief to another. (The From → To) 🛠️ How PMs can use story to break out of commoditization and differentiate their brandBy the end, you won’t just understand the story, you’ll know how to apply it everywhere.If you’ve ever struggled to articulate what makes you different, get people aligned around your mission, or simply make your communication stick, this is the episode to bookmark.🎧Story on, my friend. Listen now!🌟 Stay Connected with Us:🎙️Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:52 Beginning the Quest for Story00:54 Breaking Down the Hero’s Journey02:29 The Core Essence of Any Story02:46 The Five Elements of Storytelling03:30 Storytelling for Property Managers04:05 Story as the Ultimate Differentiator06:44 The ABT Framework07:50 Applying ABT in Business10:01 The From-To Framework10:54 Reza’s Story: Reframing Competition14:47 Crafting a Company-Wide Point of View Narrative20:16 Injecting Story Into Every Part of the Business

As AI becomes more commonplace, it's your ability to build relationships that will make or break you.In this episode, Jonathan Cook joins Vendoroo's Chief Evangelist, Pablo Gonzalez, to unpack how the next era of property management won’t be won by those who automate fastest but by those who connect deepest.Through analogies, archetypes, and genuine insight, they reimagine AI as a relationship amplifier, not a replacement and explore how belief, storytelling, and trust can redefine leadership in the industry.You’ll learn:✨ Why “belief” is the most underrated business metric in property management🤝 How to turn your PM org chart into a “Trust Chart” built around relationships⚙️ How AI can clear your plate for deeper client conversations🛡️ The one leadership archetype every modern PM needs on their teamIf you’ve ever worried AI would make property management less personal, this conversation will change your mind forever.🎧 Listen now to get the mindset shift for turning AI into your #1 driver for client trust and retention.🌟 Stay Connected with Us:🤝 Connect with Jonathan Cook on LinkedIn🎙️ Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:23 Challenging Industry Dogma01:04 The AI Perspective Most Property Managers Ignore03:43 The Fear of Being Called "Marketing Fluff"04:59 The "AI Will Replace Us" Misconception07:53 AI's Real Job: Giving You MORE Time for Relationships11:24 What's Your Business Superpower? (The Gastro Pub Story)14:37 The Wizard vs. The Bard: Building Your PM Team19:57 The "Good Cult Leader": The Responsibility of Influence21:50 The Most Underrated Business Skill25:14 The "King Maker" Strategy29:42 The Future PM Org Chart: Ditch the Tasks, Build a "Trust Chart"39:36 Why Your BDM Needs to Be a "Paladin"

Everyone says, “culture eats strategy for breakfast.”But here’s the truth: culture doesn’t just eat strategy, it feeds revenue.In this episode of Property Management Frame Breakers, Vendoroo Chief Evangelist, Pablo Gonzalez, breaks down why company culture is the new marketing channel and how it can become the most profitable part of your business.Drawing from his $40M word-of-mouth case study at JWB Real Estate Capital, Pablo reveals the exact framework that turned culture into compounding growth: a step-by-step process for getting the right words into the right mouths at the right watering holes.You’ll learn:🎯 How values alignment becomes a revenue system, not an expense (The real ROI of culture)💬How to engineer consistent customer stories that drive word of mouth.👥 Why your team is your marketing channel and how to train every teammate to sell without selling.💡 How to scale culture through content and turn your company’s beliefs into a community movement.This isn’t fluffy “culture talk.” It’s a revenue blueprint.Because when everyone on your team speaks your values out loud, your marketing starts to run itself.🌟 Stay Connected with Us:🎙️Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:00 Why Company Culture Matters More Than Ever00:24 The Revenue Generation Perspective00:43 The Content Apocalypse01:31 The Power of Word of Mouth02:13 Systematizing Word of Mouth02:46 Case Study: JWB Real Estate Capital03:24 The Formula for Word of Mouth04:13 Talk Triggers: Creating Memorable Experiences05:12 The Role of Company Culture06:36 Scaling Word of Mouth Through Team Alignment10:04 Creating a Point of View Narrative10:39 Under Promise, Over Deliver12:47 Building a Content Stream14:25 Engaging Conversations That Spark Growth15:37 Culture as the Foundation of Modern Marketing

What if your best marketing wasn't an ad, but an experience so memorable it turned every customer into a salesperson?In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with CX disruptor, Reece Register, to unpack why traditional marketing is dying and how a new growth model built on "ridiculous delight" is taking its place.This isn't just about good service. It's about designing a customer journey so powerful that your reputation becomes your entire marketing budget, turning everyday interactions into legendary experiences.You’ll learn:🧠How to borrow from the hospitality industry to transform your business from a service provider into an experience creator.✨ Why small, personalized gestures create massive ROI and build unbreakable client loyalty.🚀 Why your next key hire might be a "Chief Experience Officer" whose sole job is to champion the customer.🤝 Why your willingness to create one reveals everything about your customer experience.Whether you're battling for leads or looking for your next big differentiator, this episode provides the mindset and methods to build a brand so strong, your customers do the selling for you.🎧 Listen now to discover how to stop chasing leads and start creating a brand that people can't stop talking about.🌟 Stay Connected with Us:🤝 Connect with Reece Register on LinkedIn🎙️ Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:01:45 The Disruptor's Mindset00:04:45 Creating a 'Works Rating' for Businesses00:06:10 Why Reputation is the New Marketing00:13:50 Transforming a PM Company from 'Service' to 'Experience'00:18:25 Obsessing Over the Customer, Not Just the Competition00:24:10 How to Talk a PM Off the Ledge00:33:15 Bringing Unreasonable Hospitality to PM (The 'Dreamweaver')00:36:50 A Perfect Example of CX in Action (The Diaper Story)00:46:15 The Jeep Club Method00:52:45 The Future Org Chart - Meet the CXO01:00:10 Building the CX Cult

Four events, six weeks and one year since joining Vendoroo.And at NARPM Nationals, it all came together.In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down the culmination of a year-long journey that ended in one defining moment: the move from "AI promise" to "AI proof." This isn't a future vision; it's a look at the hard data, real-world case studies (like 6 hours of work becoming 30 minutes), and the "gamified" roadmap that's proving 95%+ maintenance automation is happening right now.You’ll learn:💥 How a year of iteration led to a measurable, repeatable 95% automation benchmark🤖 The difference between Generative AI (the genie) and Agentic AI (the terminator)📈 How a "gamified" roadmap provides a clear, step-by-step path to 95% automation 🚀 Why AI is finally ready for "pragmatists," not just "visionaries"If you’ve been waiting for proof that AI is ready for property management, this is it. The era of promises is over. The era of receipts has arrived.🎧 Listen now to see how AI went from promise to proof and why the next six months will redefine what’s possible for property managers.🌟 Stay Connected with Us:🎙️Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:00 From AI Promise to "Receipts" (The Big Change is Here)00:23 95% Maintenance Automation is Real 01:24 The "6 Hours to 30 Minutes" Story That Changed Everything 02:33 The "Genie" vs. "The Terminator" (Why One AI Fails You) 03:39 How Vendoroo Built Agentic AI Before the World Was Ready04:23 The Shift That Shocked the Industry (When AI Took the Wheel)04:56 Meet the New AI Agents06:27 When Success Nearly Broke Us: Lessons from the Early Surge07:35 A "Gamified" Roadmap to 95% Automation 08:29 From 0 to 95% in One Week (Showing the "Receipts")10:24 Competing Against AI-Powered PMs11:46 AI for "Pragmatists," Not Just "Visionaries"

Most property managers think growth is about one thing: adding more doors. But right now, the greatest opportunity in the industry (the generational "Boomer Exit") comes with a hidden trap. What if the deal you just closed is a ticking time bomb of churn because you overlooked the most critical part of the acquisition?In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez 🧠 sits down with Stacey Salyer, the industry's own "Queen of the Acquisition Chessboard," to unpack the real art of buying a PMC. This isn't a financial tutorial on multiples and spreadsheets; it's a masterclass in the psychology, strategy, and change management required to buy a business without breaking it.With multiple acquisitions under her belt and a reputation for leading integrations with empathy and precision, Stacy shares what most PMs overlook until it’s too late.You’ll learn:🧠 Why a generation of owners built "jobs" instead of businesses, and how that creates a massive opening for savvy buyers right now (The "Boomer Exit" Opportunity)🤝 The operator's guide to clawbacks, seller financing, and transition timelines that protect you after the deal is done. 💥  How to spot the hidden portfolio risks that signal massive churn is on the horizon (The #1 Red Flag)✅ Why your change management plan is far more critical than your initial valuation.This isn’t a playbook for financial engineers, it’s a roadmap for leaders.Because buying better isn’t about scaling faster.It’s about taking ownership of people, processes, and promises and doing it with heart.🎧 Listen now to learn how to buy better (not just bigger) and lead with the kind of clarity, empathy, and ownership that make your business unbreakable.🌟 Stay Connected with Us:🤝 Connect with Stacey Salyer on LinkedIn🎙️ Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:03:47 Nobody’s Teaching How to Buy a Property Management Company07:33 Buying 370 Doors During COVID (The Boomer Business Story)11:35 Building Relationships for Acquisitions14:21 Finding Deals Through CPAs & Landlord Attorneys21:00 Strategic Cold Calls and Building Relationships That Matter22:51 Starting With “Why” — The First Acquisition Conversation24:13 Transition Planning & The Power of Seller Financing27:34 Clawback 101: Protecting Your Deal Post-Close34:40 Local vs. Multi-Market Acquisitions (What to Watch For)38:36 Stacy’s Acquisition POV and the Future of PM

Property managers love to talk about NOI but what if that’s not what actually keeps clients around?In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down why NOI might just be a mirage - a metric that looks great on paper but fails to address the real reason owners fire their PMs.The real metric? KTA — Kitchen Table Arguments.Because when stress peaks and owners start asking, “Why are we even doing this?”, your NOI won’t save the relationship.Through stories of investors, operators, and industry leaders like Jordan Muela, Pablo reframes success from numbers to narratives and shows how Agentic AI gives PMs the bandwidth to finally lead, not just manage.You’ll Learn:💡 Why NOI opens doors but emotional friction closes them⚙️ How to identify and reduce your clients’ “KTA moments” before they threaten the relationship🤖 How Agentic AI turns repetitive tasks into relationship-building opportunities🧭 The new playbook for scaling personalization and profitability without burning out your teamThis isn’t just another “AI in PM” conversation, it’s a redefinition of what success means in property management.🎧 Listen now to discover why true retention isn’t earned through returns, it’s earned through relief, recognition, and relationships that last.🌟 Stay Connected with Us:🎙️Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:01:53 When Metrics Become Mirrors02:15 The Confession: I Thought NOI Was Everything02:42 From Marketer to Investor — The Perspective Shift03:59 Why NOI Can’t Protect You from Stress04:38 Jordan Muela’s “Aha” Moment05:24 The Birth of the Metric: KTA05:58 The Silent Killer: The Invisibility Trap06:28 Why Even “Good” PMs Lose Great Owners07:28 The Bandwidth Crisis in Property Management08:00 The Promise of Agentic AI08:09 What Happens When AI Owns the Mundane08:23 The 15–20% That Actually Matters09:17 The New Way to Scale the Unscalable

“The question is not, ‘What are my options?’ The question is, ‘What's the clearest picture of the ideal fantasy outcome?’Most PMs compete by picking from the same tired menu. But what if you built a business so bold, so differentiated… that ideal clients chase you?In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with  Mark Brower to unpack a fundamental reframing of how property managers can achieve radical differentiation and make their competition irrelevant (for good).You’ll learn:💡 Why your ideal clients see value where others just see ‘hype’🚀 The #1 strategy to make your competition completely irrelevant🔮 A 3-step formula to see the future of your market before it happens🧠 The mindset shift from choosing “options” to building a “fantasy outcome”💧 How to apply the billion-dollar lessons from Liquid Death to your PM business🎧 Listen now and discover how to design the category that only you can win.🌟 Stay Connected with Us:🤝 Connect with Mark Brower on LinkedIn🎙️ Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:00 Introduction and Inspiration00:36 The Liquid Death Phenomenon01:05 Conversation with Mark Brower01:52 Welcome to the Podcast02:31 The Liquid Death Story06:36 Radical Differentiation and Category Design18:34 Context Shifts in Property Management23:35 The Rapid Evolution of AI24:31 AI's Impact on Energy and Infrastructure25:31 AI in Property Management26:25 Leveraging AI for Business Growth28:32 The Power of Vision and Innovation33:54 Community and Business Development36:39 The Role of Evangelism in Business41:52 Case Study: Liquid Death's Unique Strategy48:21 The Importance of Differentiation52:25 Concluding Thoughts on Category Design

In this episode, Pablo Gonzalez shares practical content creation advice specifically for property managers. Highlighting insights from successful property managers Marc Cunningham and Jen Ruelens, the host emphasizes starting small by recording simple video messages to answer frequently asked questions. This episode aims to encourage property managers to begin using video content to streamline communications and build their market presence. Additionally, there is mention of an upcoming presentation by Jen at the NARPM Nationals, that you won't want to miss! If you're going to NARPM NATIONALS go visit the AI ROOniversity for a hands-on experience and to receive a free copy of 'The Property Manager's Guide to Winning with AI'.🌟 Stay Connected with Us:🎙️Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:00 Introduction: Easy Content Advice00:56 Success Stories: Mark and Jen's Content Journey01:40 Getting Started with Simple Content Creation03:26 Building Confidence and Skill in Front of the Camera03:49 Expanding Your Content Strategy04:49 Encouragement and Final Thoughts05:51 Join Us at NPA Nationals

What if the era of "empty promises" from your national association is finally over? For years, property managers have asked for one thing: results. But what if the organization you're a part of was about to become your single greatest lead source?In this landmark episode, host Pablo Gonzalez gets a first-look, behind-the-scenes preview of NARPM 2.0—a radical new playbook revealed by the one person spearheading the change: President-Elect DD GarzonThis is a shift from volunteer-mode intentions to professionally led execution designed to drive real inbound for members. Think national awareness, data that wins meetings, and legal/legislative backup you can actually use.You'll learn:💡 The radical shift from a volunteer-driven club to a professionally-led results machine.🚀 NARPM’s new mission to drive owner leads directly to your business (The “REALTOR Moment”).📊 The plan to turn industry data into your new secret weapon against the competition.✨ Why this is the “Golden Era” for property management and how NARPM 2.0 will fuel it.If you’ve ever wondered what your association does for you, this conversation brings the receipts.🎧 Listen now to start filling the pipeline, not just the calendar.🌟 Stay Connected with Us:🤝 Connect with DD Garzon on LinkedIn🎙️ Connect with Pablo Gonzalez on LinkedIn📬Subscribe to Vendoroo's Weekly Newsletter💼 Follow Vendoroo on LinkedIn🌐 Visit Vendoroo's WebsiteChapters:00:00 Introduction to NARPM 2.000:11 Meet DD Garzon: Incoming President-Elect00:34 Preview of NARPM Nationals02:53 The Shift to NARPM 2.004:31 Challenges of Volunteer-Driven Organizations05:19 Professional Leadership in NARPM 2.009:02 Marketing and Public Branding Initiatives15:09 Data-Driven Strategies for NARPM23:11 Legal and Legislative Support for Members25:46 Discussing Preparedness and Speaking Points26:02 Commitment to Change and Overcoming Skepticism26:49 Financial Strategy and Deployment of Funds27:38 Rebranding and Enhancing User Experience32:11 Marketing Strategy and National Campaigns33:38 Strategic Vendor Relationships36:16 NARPM Initiatives and Future Plans37:42 Personal Insights and Industry Liaison Role43:43 Property Management in Economic Downturns48:05 Conclusion and Final Thoughts