Ep 98 | Jen's Simple Formula To Leverage Video In Property Management w/ Jennifer Ruelens

Most property managers know video could be useful. But very few have a simple formula that gets results without asking you to be in an influencer.

In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with Jen Ruelens of Hold It w/ PM Jen to break down a simple, repeatable formula property managers can use to leverage video without becoming a marketer, influencer, or content creator.

Jen walks through how property managers can start using video inside their business first, with 1:1 videos and simple operational explainers before ever worrying about public content or “strategy.” The result isn’t more content. It’s less friction, better clients, faster trust, and more leverage across sales, operations, and retention.

You’ll learn:

⚠️ What’s actually at stake when property managers stay invisible
🎥 How to get started with video even if you hate being on camera
🧩 The copyable progression: 1:1 video → ops explainers → optional public content
🔧Why video is leverage even if you have no plan to use it for marketing
🚀 Why content increases pipeline velocity (warmer leads, faster closes, better clients, stronger retention)

Along the way, they also unpack why visibility changes authority in property management and why operators who avoid the camera often end up carrying responsibility without influence.

🎧 Listen now to learn a simple video formula you can copy and use immediately inside your property management business.

🌟 Stay Connected with Us:

🤝 Connect with Jennifer Ruelens
🎙️ Connect with Pablo Gonzalez on LinkedIn
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🌐 Visit Vendoroo's Website

Chapters:

01:33 First Impressions Matter (Even When You’re Not “Marketing”)
01:50 When Investors Bounce Between PMs and Why You Inherit the Damage
03:27 The Incentive Problem That Breaks Trust in Property Management
05:01 Why Content Is a Defensive Weapon for Property Managers
14:06 Why Property Management Needs More Women in Positions of Authority
16:23 How Property Managers Build Confidence on Camera (Without Becoming Influencers)
32:27 Building a Content Engine That Doesn’t Distract From Operations
43:46 In an AI World, Real Property Managers Stand Out Faster
44:19 Writing Owner-Facing Content That Actually Sounds Like You
44:55 How Visibility Reduces Owner Friction and Client Churn
45:34 The Fastest Way for PMs to Gain Industry Credibility
46:21 When Visibility Turns Into Real Leverage (Vendors, Fees, Influence)
58:10 Making Invisible PM Work Visible (and Respected)
01:04:05 The Long Game: Building Authority That Outlasts the Market