Dive into the future of content marketing as strategies evolve for 2025. Expect a shift back to personalization and direct audience engagement, leaving traditional social media in the dust. Discover the rise of in-house content teams and the smarter use of AI for crafting high-quality material. Plus, learn why email is reclaiming its throne as the go-to channel for building genuine audience connections. Wrap up with some motivation and appreciation for the content community!

Heike Young, Head of Content & Integrated Marketing at Microsoft, previously honed her skills at Salesforce. She dives into the nuances of content strategy and the importance of creativity in marketing. Heike shares her journey of producing engaging short-form videos on LinkedIn while battling burnout. She discusses the dynamics of content creation in large enterprises versus startups, the need for authenticity in B2B content, and how a unified strategy can foster growth in the marketing landscape.

Tracey Wallace, Director of Content Strategy at Klaviyo, dives into the evolving role of content teams at public companies. She shares her insights on the intricacies of developing adaptable content strategies in a rapidly changing corporate environment. Tracey discusses the significance of her weekly newsletter, emphasizing the importance of engaging content that resonates with audiences. Additionally, she sheds light on the challenges and transformations in Klaviyo's approach post-IPO, highlighting effective storytelling and cross-organizational collaboration amidst a remote work culture.

Eric Doty, Content Lead at Dock and Head of Community at Superpath, shares his innovative vision for content strategies in 2025. He discusses the relaunch of Superpath Pro, focusing on exclusive member benefits. Eric dives into diverse content types for customer enablement and reflects on SEO insights critical for upcoming product launches. He also emphasizes the importance of community feedback in networking and reveals plans for a new content marketing app to enhance user experiences. Tune in for valuable lessons on content creation and time optimization!

In this discussion, Matt Hodges, Head of Product Marketing at Equals and former marketer at Atlassian and Loom, shares his insights on content marketing and the innovative approach of Equals' blog, Wrap Text. He explains the decision to use Substack for audience growth and highlights the importance of authenticity in a crowded content landscape. Matt reflects on his journey through product-focused companies, showcasing a commitment to simplicity and meaningful engagement that resonates with diverse audiences.

Lane Scott Jones, Director of Content Marketing at Zapier, shares insights on navigating content in an AI-driven world. He discusses the significant growth of Zapier's content team and the importance of community-building through events like pickleball meetups. Lane emphasizes reimagining organic marketing, focusing on genuine connections rather than traditional SEO. He also highlights adaptive strategies in content marketing as automation evolves, fostering optimism about the future of the industry.

Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly, shares her journey from startup to enterprise. She discusses the balance between product-led and sales-led strategies in content marketing. Lentz reveals her innovative plans for 2024, incorporating AI to enhance content workflows. The conversation also covers the importance of team collaboration and the role of video in content distribution. Additionally, she highlights the significance of adapting strategies to meet evolving market demands and shares insights from an AI summit.

Michael Lowe, Senior Director of Corporate Marketing at At-Bay and former leader of category creation at Clari, shares his insights on the nuances of creating new business categories. He discusses the significant difference between coining terms and true category creation, highlighting the vital role of community and support. Lowe reveals the challenges of educating the market and developing targeted content strategies that genuinely address audience needs. Listeners will find valuable lessons on navigating pricing strategies and evolving their marketing approaches.

Robyn Showers, Director of Content Marketing at Apollo.io, shares her journey from journalism to thriving in content strategy. She discusses Apollo's innovative content programs, including their unique approach to writing and publishing a sales enablement book. Robyn highlights how Apollo leverages data for better communication between marketing and sales teams. The conversation delves into adapting content strategies amid industry changes and the importance of community engagement in effective content marketing.

Hila Bouzaglou, founder of Shelf, a South African agency specializing in niche content, discusses wealth of knowledge in complex industries. She reveals innovative strategies for nurturing subject matter expertise among writers. The conversation dives into how AI tools enhance writing quality, allowing for client-specific clarity. Hila also shares insights on cultivating a strong team culture, even in remote settings, and tackling industry challenges with a strategic approach to client engagement.