Content, Briefly The 7—no, 8!—Skills Content Marketers Need to Thrive
Dec 22, 2025
The hosts share their experiences in new roles and emphasize the importance of understanding products and customers. They revisit the core skills content marketers need, exploring how traditional skills like storytelling and organization evolve in the AI-driven landscape. A standout discussion covers AI as an eighth skill, highlighting adoption challenges and the importance of experimentation. Real-world examples illustrate how to stay effective while embracing new tools, making the case for adaptability without losing the human touch in content creation.
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Seven Core Skills Still Matter
- The original seven skills for content marketers still hold up as core competencies.
- Writing, storytelling, organization, analysis, communication, empathy, and getting things done remain foundational.
Assess And Upskill Intentionally
- Rate yourself on each skill and discuss gaps with your manager to prioritize development.
- Spend targeted time improving selected skills rather than trying to be excellent at everything at once.
AI Augments, Doesn't Replace Writing Skill
- AI changes the time allocation for writing but not the need for core writing skills.
- Great writers still outperform because they guide AI and polish outputs effectively.