Content, Briefly Rachel Bicha on the Four Types of Content We Aren't Using Enough
Nov 3, 2025
Rachel Bicha, a Boston-based freelance content strategist known for her innovative approach to B2B marketing, shares her insights on making content more meaningful. She discusses the power of print newsletters as effective 'pattern disrupts' in digital spaces. Rachel emphasizes the importance of people-focused narratives over product features and explains how serialized storytelling can engage audiences. Plus, she offers tips on pitching creative ideas and measuring success through small, experimental projects that ignite brand connection.
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Design For Emotional Reaction
- Make content that causes a reaction: wow, hmm, or disagreement to stand out from digital noise.
- Use that emotional reaction to connect humanely rather than to simply rile people up for attention.
Print As A Pattern Disrupt
- Print acts as a major pattern disrupt in digital-first B2B industries and feels novel and nostalgic.
- Use print when you need deeper attention and a tangible, memorable experience.
Print Newsletter Reaction Story
- Rachel launched a print newsletter as a small experiment and got strong, personal feedback from readers.
- People told her they read it with coffee, hung it on walls, and even returned to hobbies like Sudoku from its content.