In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing.
They explore how Rachel blends creativity and experimentation to bring meaning back to content marketing. From print newsletters to serialized storytelling, she shares why “small experiments” can transform how brands connect with audiences—and why playing it safe is the biggest risk of all.
The conversation dives into what makes content meaningful (hint: it should make you feel something), how print is becoming a powerful “pattern disrupt” in digital-first industries, and why people-focused stories beat product features every time. Rachel also unpacks how to pitch creative ideas to leadership, measure success beyond leads, and start small without losing momentum.
It’s an inspiring look at how freelancers and brands alike can rediscover creativity, personality, and purpose in B2B content.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
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Useful Links:
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/
Know more about Rachel's work: https://rachelbicha.notion.site/
Stay in touch with Rachel Bicha: https://the-creative-side.kit.com/e2ef48d2ea
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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