Content, Briefly 2026 Content Planning with Ten Speed's Nate Turner
Dec 9, 2025
Nate Turner, co-founder and CEO of Ten Speed, shares his journey from Sprout Social to leading an organic growth agency. He delves into the evolution of organic marketing, highlighting the shift from traditional SEO to a more holistic approach. Nate discusses the rising need for diverse content types and the increasing importance of AI in enhancing operational efficiency. He also offers insights on leadership's focus on LLM visibility and actionable tips for brands aiming to thrive in the changing landscape of digital marketing.
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Organic Marketing Is Now Holistic
- Organic marketing now means unifying SEO, content, LLM visibility, and digital PR rather than treating SEO as an island.
- Nate Turner argues this holistic approach requires reputation, brand, and cross-channel distribution to succeed.
EEAT And Human Signals Changed SEO
- EEAT and human-first signals have forced teams to be more intentional and thorough with content.
- Nate Turner says social profiles, distribution, and reputation now materially affect organic performance.
Use Content As Marketing Fuel
- Treat content as fuel for a marketing engine and weave research, thought leadership, and repurposing across channels.
- Nate Turner recommends creating diverse content types like core pages, case studies, and authority pieces.