Content, Briefly Who Needs a Content Strategy!?
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Oct 27, 2025 In this conversation, Eric Doty, an expert in SaaS content and growth experimentation, dives into the relevance of content strategy in the age of AI. He highlights the perils of 'random acts of content' and stresses the importance of maintaining foundational elements such as brand messaging. The discussion covers adapting strategies quickly, the evolving metrics of success, and how AI can actually foster creativity. Eric advocates for shorter planning cycles, illustrating the need for a balance between long-term vision and agile execution.
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Strategy Timelines Shrunk By AI
- AI and rapid platform change have shortened the effective time horizon for content strategy.
- Marketers now favor fast experiments over long, rigid plans to find fleeting opportunities.
Stop Random Acts Of Content
- Avoid random acts of content by defining what you will not do as much as what you will do.
- Keep foundational pillars and use experimentation within that structured plan.
Foundations Still Matter
- Evergreen components like brand, positioning, and messaging remain critical despite tactical flux.
- Tactical plays change rapidly, but the core strategic pillars persist as anchors.