Content, Briefly The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
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Oct 20, 2025 In this conversation, Lindsay Boyajian Hagan, VP of Marketing at Conductor, discusses the shift from SEO to the emerging AI Engine Optimization (AEO). She highlights how AEO is revolutionizing content strategy and why it's essential for brands to focus on visibility in AI search. Lindsay explains the importance of high-quality content and authoritative citations for better AI discovery. The role of executives in AEO, the balance between content volume and authority, and Conductor’s own marketing transformation are also key topics, making this discussion a compelling listen for marketers.
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AEO Is The Next Phase Of Search
- AEO and GEO are an evolution of SEO, not a replacement, requiring same teams to adapt.
- Conductor positions itself as an end-to-end AEO platform for measurement and content action.
Content Volume Drives AI Visibility
- AI engines favor brands that produce lots of high-quality content because they need sources to cite.
- Conductor finds brands with strong content roots perform well in AI visibility metrics.
AEO Reached Executive Priority
- AEO has elevated to an executive-level concern, drawing interest from CEOs, CMOs, and boards.
- Organizations now treat SEO/AEO as cross-functional and high priority.