Lindsay Boyajian Hagan

In this conversation, Lindsay Boyajian Hagan, VP of Marketing at Conductor, discusses the shift from SEO to the emerging AI Engine Optimization (AEO). She highlights how AEO is revolutionizing content strategy and why it's essential for brands to focus on visibility in AI search. Lindsay explains the importance of high-quality content and authoritative citations for better AI discovery. The role of executives in AEO, the balance between content volume and authority, and Conductor’s own marketing transformation are also key topics, making this discussion a compelling listen for marketers.