Content, Briefly Are Podcasts Required for B2B?
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Nov 10, 2025 Explore the vital role of podcasts in B2B content strategies. Discover how one host turned a podcast into a powerhouse for insights and content creation. Enjoy a deep dive into the unique listener connections podcasts forge, far beyond traditional media. The hosts debate the merits of founder-led shows versus professional interviewers, plus the challenge of maintaining consistency in release schedules. They also highlight the importance of aligning podcast topics with business goals and share must-follow creators for inspiration.
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Podcast Became Core Content Engine
- Eric Doty turned Doc's podcast into the backbone of content by repurposing interviews across blogs, shorts, and newsletters.
- He used founder interviews as first-party insights that fed SEO topics and long-form newsletters.
Repurpose Episodes Relentlessly
- Repurpose every episode into short videos, vertical clips, blog embeds, and newsletters to maximize reach.
- Store clips in an archive to reuse quotes and insights across topical blog posts and social.
Audio Builds Stronger Connections
- Listening to an hour-long episode builds a deeper relationship than a single page view or social post.
- That sustained connection makes listeners feel like they already know the founder or host.