Content, Briefly Building Bridges in the Org Without Drowning in the Process
Nov 24, 2025
Discover the vital role of leadership buy-in in making content impactful. Learn how to tie content initiatives to revenue and shared business goals. The hosts highlight the importance of fostering a culture where non-marketers share ideas and contribute. They discuss practical strategies like repurposing case studies and creating digestible sales assets from webinars. Observing customer interactions can lead to timely, useful content. Tune in for insights on integrating content into workflows and building internal champions for greater adoption.
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Make Content A Leadership Priority
- Leadership buy-in is essential for content to move beyond execution and influence revenue outcomes.
- Tie content metrics to business KPIs so executives see clear impact on product adoption and revenue.
Tie Content Metrics To Revenue
- Do connect content metrics to revenue-focused goals like pipeline, SQLs, or MQLs.
- Present outcomes not tactics so sales and execs understand value.
Report Outcomes, Not Tactics
- Do always ladder content results up to product and business goals when reporting internally.
- Explain why traffic or engagement matters by connecting it to conversions or product objectives.