In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.
They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies.
Tune in for a straightforward conversation on building bridges within your org — without drowning in the process.
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Useful Links:
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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