Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.=================================================================Best Moments:(01:25) The value of unconventional grammar and misspellings(01:47) Benefits of using onomatopoeia in subject lines(03:09) The effectiveness of slang acronyms(05:01) Impact of bad grammar on email headlines and landing pages(06:54) How broken sentences can increase open rates(07:40) Introduction to Marigold's complete guide to zero-party data(08:00) Jay's personal anecdotes and random thoughts=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.=================================================================Best Moments:(03:03) Explanation of zero-party data and its importance for personalization(05:11) The difference between zero-party data and first-party data(07:20) Nate's recommended approach to data acquisition and personalization strategy(09:06) The importance of using the data provided by customers authentically(10:23) Personalization across different channels, like SMS vs. email(12:01) Moving beyond basic personalization like using first names(13:28) Leveraging data points like product interests, locations, and dates for personalization(15:40) The shifting trend of brands being more upfront about using customer data for personalization(16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL 😂=================================================================Guest Bio:Nate Frick is the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform with over 40,000 customers worldwide. He has extensive experience in the marketing and email space, having previously worked at companies like Cheetah Digital and AOL. Nate provides strategic guidance to Marigold's clients on leveraging personalization, data, and industry trends to drive their businesses forward.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener.================================================================Best Moments:(01:57) Using AI for competitive analysis and creating graphical comparison tables(03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, and FreshBooks.com. Focus on target audience, value props, pricing, and summarize the results in a graphical, comparison table showing checkmarks for strengths and weaknesses."(05:41) Marigold's guide to zero-party data(06:37) Ridiculous question — debating the best among Cracker Barrel, IHOP, and Waffle House(08:22) Waffle House's secret menu recommendations=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life.=================================================================Best Moments:(01:00) Advice on being cautious of inflated metrics on social media platforms due to current events(01:28) A look at the social media platforms with the most political content, according to Pew Research(02:15) LinkedIn's feature to block political content from your feed(02:47) Intuit's acquisition of Amped, a leading pop-up company, and the importance of using pop-ups for data capture(03:50) The rise of side hustles, with data showing 36% of adults having one, earning an average of $891 per month(04:43) The growing trend of creating and selling online digital courses, expected to reach $319 billion by 2029(05:44) A humorous discussion about receiving notifications related to Matthew McConaughey not wearing deodorant=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.=================================================================Best Moments:(02:05) How often should you post on social media or send emails?(02:23) Quality over quantity — don't just put out content for the sake of it(03:32) Use the "group chat test" to filter out irrelevant or boring content(04:10) Focusing too much on self-promotion can damage credibility with your audience(04:18) Relevancy and frequency are tied together, not frequency alone(05:23) Finding the balance between perfectionism and being overly promotional(06:05) Providing value through helpful, relevant content can make your audience love you(06:21) Setting frequency goals without considering quality is a recipe for failure(07:12) Building the habit of consistent posting with a purpose(08:15) Don't bathroom shame, and let people use the restroom when needed=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs(02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab(03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters(04:11) Emails from individuals and non-promotional content will likely go to the primary tab(04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base(09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.=================================================================Best Moments:(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford(03:31) Casey explains the "5 degrees of content" framework for LinkedIn(06:31) Casey discusses the importance of having intentionality with your content based on your goals(09:53) Casey provides tactical tips for creating effective LinkedIn content(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics(19:19) Casey shares how listeners can follow and connect with him=================================================================Guest Bio:Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences.=================================================================Best Moments:(01:52) Is buying an email list a bad idea?(07:07) Would Jay rather attend the Oscars or Grammys?(08:05) Would Jay rather attend a Marvel or DC movie premiere?(08:36) Would Jay rather visit the Louvre or Van Gogh museum?(09:06) Jay's unapologetic take on not appreciating fine art museums=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this FREE content Jay found INSANELY VALUABLE, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.=================================================================Best Moments:(00:40) Addressing the recent assassination attempt on former President Trump(01:46) Instant impact analysis on email open rates after the assassination attempt(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates(04:29) Twitter (X) testing a downvote feature for replies(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"(07:18) The return of "The Real Housewives of Orange County"(07:39) The return of "The Bachelorette" and its impressive ratings=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.=================================================================Best Moments:(02:16) Discussing win-back strategies for inactive email subscribers(03:14) Targeting subscribers who haven't engaged in the last 90 days(03:55) The ineffective "we miss you" win-back emails(04:15) Using "verification" emails to re-engage subscribers(05:10) Tailoring win-back strategies based on subscribers' past engagement levels(06:20) Sending personalized win-back emails to highly engaged subscribers(09:47) The importance of separate opt-out options for different communication channels(10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes(11:05) Making the unsubscribe process a branding opportunity=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.