Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.
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Best Moments:
(02:05) How often should you post on social media or send emails?
(02:23) Quality over quantity — don't just put out content for the sake of it
(03:32) Use the "group chat test" to filter out irrelevant or boring content
(04:10) Focusing too much on self-promotion can damage credibility with your audience
(04:18) Relevancy and frequency are tied together, not frequency alone
(05:23) Finding the balance between perfectionism and being overly promotional
(06:05) Providing value through helpful, relevant content can make your audience love you
(06:21) Setting frequency goals without considering quality is a recipe for failure
(07:12) Building the habit of consistent posting with a purpose
(08:15) Don't bathroom shame, and let people use the restroom when needed
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