Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s Scoop
In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.
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Best Moments:
(01:25) The value of unconventional grammar and misspellings
(01:47) Benefits of using onomatopoeia in subject lines
(03:09) The effectiveness of slang acronyms
(05:01) Impact of bad grammar on email headlines and landing pages
(06:54) How broken sentences can increase open rates
(07:40) Introduction to Marigold's complete guide to zero-party data
(08:00) Jay's personal anecdotes and random thoughts
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.