Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]
In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.
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Best Moments:
(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford
(03:31) Casey explains the "5 degrees of content" framework for LinkedIn
(06:31) Casey discusses the importance of having intentionality with your content based on your goals
(09:53) Casey provides tactical tips for creating effective LinkedIn content
(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn
(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics
(19:19) Casey shares how listeners can follow and connect with him
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Guest Bio:
Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.
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