Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.
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Best Moments:
(02:16) Discussing win-back strategies for inactive email subscribers
(03:14) Targeting subscribers who haven't engaged in the last 90 days
(03:55) The ineffective "we miss you" win-back emails
(04:15) Using "verification" emails to re-engage subscribers
(05:10) Tailoring win-back strategies based on subscribers' past engagement levels
(06:20) Sending personalized win-back emails to highly engaged subscribers
(09:47) The importance of separate opt-out options for different communication channels
(10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes
(11:05) Making the unsubscribe process a branding opportunity
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Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.