Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop
In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.
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Best Moments:
(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update
(01:35) Over 46% of all business and consumer email is read via the Apple Mail app
(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs
(02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab
(03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters
(04:11) Emails from individuals and non-promotional content will likely go to the primary tab
(04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base
(09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.