Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives?
In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.
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Best Moments:
(00:40) Addressing the recent assassination attempt on former President Trump
(01:46) Instant impact analysis on email open rates after the assassination attempt
(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates
(04:29) Twitter (X) testing a downvote feature for replies
(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"
(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"
(07:18) The return of "The Real Housewives of Orange County"
(07:39) The return of "The Bachelorette" and its impressive ratings
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