Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates(04:24) Including memes in newsletters to increase click-through rates and add a human touch(05:21) Resending emails to non-openers with subject lines that address the initial non-open=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.=================================================================Best Moments:(01:59) Dr. Peterson's background(07:14) Explaining the StoryBrand framework and its seven key elements(13:24) The importance of making the customer the hero in your brand's story(15:29) Discussing the benefits of niching down and targeting a specific audience(18:36) The concept of "narrative transportation" and its impact on marketing(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows=================================================================Guest Bio:Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office.=================================================================Best Moments:(01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat(01:50) A listener asks if sponsoring an email newsletter is an effective marketing tactic(02:05) Jay advises against trying new tactics if an offer is struggling with your existing audience(03:19) Jay shares tips for effectively sponsoring email newsletters, including endorsement-style ads(07:27) Jay emphatically chooses The Office and shares trivia about the show's casting(09:07) Jay promotes the Guru Conference and encourages listeners to leave a review=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more!=================================================================Best Moments:(00:55) Prince William and Kate Middleton posting a job opening on LinkedIn(01:46) World Emoji Day on July 17th and tips for using emojis in email marketing(03:07) Hallmark Channel's upcoming holiday movie "The Holiday Touchdown" featuring the Kansas City Chiefs(03:50) Redbox filing for bankruptcy with net losses of $636 million in 2023(04:22) The return of the reality TV show "The Bachelorette" and fun facts about the show(05:28) Please leave a review for Do This, NOT That!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry.=================================================================Best Moments:(00:00) Intro and banter about toilet papering houses(01:49) The myth that marketing best practices found online are often outdated and not true(02:06) Busting the myth that you can't repeat or repurpose content(03:42) The myth that open rates in email marketing are meaningless(05:04) The myth of relying too much on list size over open rates(06:00) Discussing the practice of "churning" email lists to focus on engaged subscribers=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.==============================================================================Best Moments:(01:55) Drew's experience with MidJourney AI image generation tool(05:55) How to access MidJourney and its cost(08:44) Who can benefit most from using MidJourney(11:13) The future of AI image and video generation (e.g., OpenAI's Sora)(14:45) Chaos segment: How Drew uses AI in his personal life==============================================================================Guest Bio:Drew Brucker is an expert in AI/marketing who leads marketing teams and helps companies implement AI. Named an American Marketing Association 40 Under 40 honoree.==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com==============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville.=================================================================Best Moments:(01:10) Addressing a work question from Benny about increasing email engagement from customers/subscribers(01:53) A personal story about a friend visiting a "beer spa" in Orlando(02:38) Recommending the tactic of sending a "question" email every 6 months to get higher engagement(05:48) Addressing a ridiculous question from Jen about using AI in daily life(07:03) Suggesting using AI to generate meal ideas based on fridge contents(08:11) Recommending using AI to analyze and summarize legal documents(09:16) Using AI as a fashion advisor to get opinions on outfits=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics.===============================================================================Best Moments:(01:00) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall(02:13) Toys R Us released a bizarre AI commercial using OpenAI's text-to-video tool, Sora(03:08) TikTok is launching a new shopping event called "TikTok Deals for You Days" on July 9th(03:53) Email open rates tend to increase by 10% during Amazon Prime Day (July 16-17)(04:21) Google Analytics is now using AI to explain outliers and spikes in data(05:16) The reality show "Dallas Cowboy Cheerleaders" is the fastest-growing show on Netflix(05:50) The new Netflix movie "A Family Affair" with Zac Efron and Nicole Kidman is getting attention==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com===============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media.=================================================================Best Moments:(02:31) The critical importance of owning your own platforms to grow your personal brand(05:03) Start by focusing on ONE social media platform and MASTERING it before expanding(08:17) Using a podcast as a networking tool rather than just a marketing channel(09:56) Tips for starting and leveraging a podcast even if you're just starting out(12:37) How building your personal brand is creating your professional narrative and resume=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.