NN/g UX Podcast

Author and managing partner at Peak Priorities LLC, Harry Max, discusses common misconceptions about prioritization in UX, including using prioritization matrices and trade-off scales. He shares insights on incorporating UX work into Agile backlogs and the DEGAP prioritization framework. The podcast also explores the importance of decision-making and strategies for managing priorities effectively.

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices. ⁠Learn more about Feifei Liu⁠ NN/g Articles & Training Courses Modify Your Design For Global Audiences: Cross Cultural UX Design  International Usability Testing: Why You Need It? Cultural Differences in User Research Facilitation  Translate User-Generated Content For Global Audiences  4 Ways to Support International Purchasers  6 Tips for Improving Language Switchers on Ecommerce Sites Other Resources Hofstede’s Cultural Dimensions Theory Chapters (0:00) Intro (01:15) Cross-cultural UX research: What is it? (06:57) Importance of cross-cultural UX research (09:46) Factors designers and researchers need to consider when creating cross-cultural designs (13:07) Example of a localized design (Australian pharmacy website) (15:34) Developing a cultural lens (18:42) Facilitating cross-cultural UX research (25:19) Keeping up with cultural trends

Steve Portigal, Research Consultant and Author, discusses the critical role of User Interviews in product development. Topics include benefits like deep user empathy, challenges like bias, and skills needed for effective interviewing. Insights on when to use interviews, value over surveys, and evolving research practices in organizations are explored. Practical advice on avoiding leading questions and engaging with Steve's resources.

Don Norman and Sarah Gibbons discuss the evolving role of designers in the age of AI, emphasizing the importance of embracing uncertainty and integrating technology into design practices. They highlight the significance of human empathy, the need for designers to adapt to future skill requirements, and the complementary nature of AI tools to human skills. Additionally, they explore career paths, learning from failures, designing for humanity, collaborative growth, holistic knowledge, and the importance of human-centered and humanity-centered design in the industry.

This podcast explores the potential of XR technology to enhance learning outcomes. Topics include the affordances of XR, examples of XR learning experiences, emotions induced by VR features, comparing UX in 2D and 3D spaces, and accessibility in XR development.

AI expert Henry Modisett from Perplexity AI and UX designer Kate Moran discuss the impact of AI on UX design. They touch on making AI user-friendly, mental models for AI, NN/g's role in the AI movement, and the fear of AI. The podcast explores the evolution of AI tools, the importance of simplicity in design, and the empowerment and innovation AI can bring to individuals and companies.

Leon Barnard, Content Manager at Balsamiq and co-author of Wireframing for Everyone, explains why wireframing is still relevant and essential for maximizing creativity. They discuss the differences between wireframes, prototypes, and mockups and explore the benefits of early stage exploration and iterating in wireframing tools. They also provide tips for effective wireframing practice and discuss various resources that can provide valuable information and guidance for individuals interested in wireframing.

Christian Knoebel and Charlie Kreitzberg from Princeton University discuss their award-winning intranet design. They share their journey into UX, the importance of data-driven decision-making, and the collaboration between UX and product design. Topics include the 5-D Rubric, pairLab, understanding audience groups, information architecture, and the value of user feedback.

Dr. John Pagonis, UX Master Certified, shares insights on tracking UX progress with metrics. He discusses selecting metrics, fear of metrics, and aligning KPIs with design objectives. The importance of trust, communication, and patience in research work are also highlighted.

(But don't worry, we will still continue publishing future episodes on Spotify, Apple Podcasts, and many other platforms!) Check out our YouTube Channel here Go to our YouTube Podcast playlist