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NN/g UX Podcast
38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
Apr 11, 2024
Steve Portigal, Research Consultant and Author, discusses the critical role of User Interviews in product development. Topics include benefits like deep user empathy, challenges like bias, and skills needed for effective interviewing. Insights on when to use interviews, value over surveys, and evolving research practices in organizations are explored. Practical advice on avoiding leading questions and engaging with Steve's resources.
45:43
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Quick takeaways
- User interviews offer deep user empathy for informed decision making.
- User interviews provide in-depth insights into user motivations and behaviors compared to surveys.
Deep dives
Definition of User Interviews and Method Evolution
User interviews are discussed as a popular method in UX research, emphasizing the conversational and exploratory nature of interactions between researchers and participants. The method has evolved over the years, incorporating various tactics like semi-structured and open-ended questions. Steve raises the point that interviews have moved towards remote settings for accessibility, offering insights into users' contexts and experiences.
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