NN/g UX Podcast 38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
36 snips
Apr 11, 2024 Steve Portigal, Research Consultant and Author, discusses the critical role of User Interviews in product development. Topics include benefits like deep user empathy, challenges like bias, and skills needed for effective interviewing. Insights on when to use interviews, value over surveys, and evolving research practices in organizations are explored. Practical advice on avoiding leading questions and engaging with Steve's resources.
AI Snips
Chapters
Transcript
Episode notes
Why Interviews?
- Interviews offer deeper insights into user behavior by allowing for follow-up questions and exploration of the "why" behind their actions.
- Surveys may provide data, but interviews reveal the reasons and motivations driving that data.
Right Tool for the Job
- Interviews are not always the best research method; other methods like A/B testing are better suited for certain research questions.
- Choose the right method based on your specific research goals, such as comparing two design options.
Maturing Field
- The field of UX research has matured, with more in-house research teams and a greater emphasis on research operations.
- This shift has led to increased investment in research and a deeper understanding of its value within organizations.