Exploring the Value of User Interviews in Research

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them.

NN/g Articles & Training Courses

User Interviews (full-day/2 half-day UXC course)

User Interviews 101 (free article)

The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video)

When to Use Which User-Experience Research Methods (free article)

5 Facilitation Mistakes to Avoid During User Interviews (free article)

⁠Learn more about Steve Portigal

Interviewing Users (2nd Edition)  20% discount code: interviewing