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17min chapter
38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
NN/g UX Podcast
Exploring the Value of User Interviews in Research
The chapter delves into the importance and value of user interviews compared to surveys in gathering richer, nuanced data. It discusses the advantages of interviews, such as deeper connections with users, emotional insights, and the ability to explore topics more thoroughly. The conversation also covers the challenges of conducting user interviews and the evolution of user research practices in organizations.
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