Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.

⁠Learn more about Feifei Liu⁠

NN/g Articles & Training Courses

Modify Your Design For Global Audiences: Cross Cultural UX Design 

International Usability Testing: Why You Need It?

Cultural Differences in User Research Facilitation 

Translate User-Generated Content For Global Audiences 

4 Ways to Support International Purchasers 

6 Tips for Improving Language Switchers on Ecommerce Sites

Other Resources

Hofstede’s Cultural Dimensions Theory

Chapters

(0:00) Intro

(01:15) Cross-cultural UX research: What is it?

(06:57) Importance of cross-cultural UX research

(09:46) Factors designers and researchers need to consider when creating cross-cultural designs

(13:07) Example of a localized design (Australian pharmacy website)

(15:34) Developing a cultural lens

(18:42) Facilitating cross-cultural UX research

(25:19) Keeping up with cultural trends