NN/g UX Podcast 44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
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Nov 26, 2024 In this engaging discussion, Savina Hawkins, Co-founder of Altis and senior UX researcher at Meta, and Caleb Sponheim, UX Specialist at Nielsen Norman Group, delve into how AI is revolutionizing UX research. They explore the dual nature of AI, highlighting both its potential to enhance productivity and the risks to job security. Savina and Caleb offer practical strategies for UX professionals to harness AI tools effectively, while also stressing the importance of maintaining user research integrity amidst these technological advancements.
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AI Evolution
- AI has evolved from handling narrow use cases to broader language and reasoning tasks.
- The transformer architecture revolutionized natural language processing, enabling AI to understand and analyze human communication nuances.
Cautious Collaboration with AI
- View AI tools as junior thought partners, not infallible authorities.
- Fact-check AI-generated content and ensure its logical coherence, as AI doesn't inherently grasp factual accuracy.
Hallucinated Citations
- Caleb Sponheim asked Google's Gemini about contextual inquiry and received fabricated citations.
- This highlights the need to verify AI-generated information, as it can convincingly produce plausible yet false content.