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NN/g UX Podcast
44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
Nov 26, 2024
In this engaging discussion, Savina Hawkins, Co-founder of Altis and senior UX researcher at Meta, and Caleb Sponheim, UX Specialist at Nielsen Norman Group, delve into how AI is revolutionizing UX research. They explore the dual nature of AI, highlighting both its potential to enhance productivity and the risks to job security. Savina and Caleb offer practical strategies for UX professionals to harness AI tools effectively, while also stressing the importance of maintaining user research integrity amidst these technological advancements.
39:26
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Quick takeaways
- AI advancements, particularly in natural language processing, provide UX professionals with innovative tools to enhance productivity and creativity.
- Despite its benefits, AI has limitations that necessitate human oversight and critical evaluation to ensure accuracy and contextual understanding.
Deep dives
Evolution of AI and Its Applications in UX
Recent advancements in AI are transforming its capabilities, particularly in natural language processing and image recognition. Previously limited to narrow applications, AI has embraced a new architecture known as transformers, enabling it to understand and generate human language with greater depth and nuance. This evolution allows AI to assist effectively in fields like UX research, where understanding user needs and communication is vital. Examples include models developed by companies like Google that can analyze user interfaces, demonstrating the potential of AI to revolutionize design processes.
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