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6min chapter
44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
NN/g UX Podcast
Enhancing Qualitative Research with AI Insights
This chapter explores how AI enhances qualitative research by improving the analysis of conversation data. It highlights the benefits of AI as a research assistant, including bias reduction, unique insights, and faster workflow, emphasizing the synergy between human intuition and AI capabilities.
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