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NN/g UX Podcast
46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)
Jan 24, 2025
In this engaging discussion, Kate Towsey, a ResearchOps pioneer and author of "Research That Scales," shares her unique journey through fine art and radio journalism to leading in research operations. She emphasizes the need for strategic thinking in UX research, especially in the face of budget cuts. Kate highlights the importance of a cohesive framework for research and parallels civic design to optimize research environments. She also advocates for starting small with research initiatives while integrating AI thoughtfully, ensuring the focus remains on human-centered practices.
50:07
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Quick takeaways
- UX teams must strategically demonstrate the value of research to justify budgets and maintain quality amid an evolving job market.
- Research operations professionals are essential for optimizing research processes, creating systems to enhance decision-making through effective knowledge sharing.
Deep dives
The Current Landscape of UX Employment
In 2025, the UX job market faces significant challenges due to widespread tech layoffs, causing employees to reevaluate their positions within the industry. Companies are restructuring and shifting strategies to incorporate the efficiencies promised by AI, pushing UX teams to demonstrate the essential role of research in decision-making. Securing budgets for UX projects has become increasingly difficult, and teams are urged to strategically leverage their limited resources to maintain a high standard of work. This environment highlights the necessity for UX professionals to adopt strategic approaches to their research to ensure continued relevance and effectiveness.
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