46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

In *Good Strategy/Bad Strategy*, Richard Rumelt clarifies the distinction between effective and ineffective strategies. He argues that a good strategy is a specific and coherent response to overcoming obstacles, harnessing power where it will have the greatest effect. Rumelt debunks elements of 'bad strategy' such as equating goals, motivational slogans, and financial targets with actual strategy. He introduces the 'kernel' of strategy, which includes a diagnosis of the challenge, a guiding policy, and coherent action. The book uses diverse examples from business, nonprofit, and military contexts to illustrate these concepts and emphasizes the importance of analytical rigor and focused effort in strategy development.