5min chapter

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46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

NN/g UX Podcast

CHAPTER

Enhancing Research Operations

This chapter discusses the strategic importance of effective research operations for leaders in UX and marketing, highlighting insights from a guest on their masterclasses. Listeners are encouraged to reflect on their strategies and the necessity of customer insights, alongside resources for ongoing learning in the field.

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