NN/g UX Podcast
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
Dec 20, 2024
Connor Joyce, behavioral scientist and author of "Bridging Intention to Impact," delves into the critical link between user experience design and behavioral science. He emphasizes the need for meaningful success criteria in UX, advocating for diverse research methods to enhance user outcomes. Joyce discusses the importance of an 'impact mindset' in product development and the gradual integration of new user metrics. The conversation wraps up by exploring how thoughtful questioning can lead to better assessment of user impact, enriching the development process.
42:11
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Quick takeaways
- Prioritizing user outcome metrics over superficial measures fosters deeper insights into user engagement and genuine behavioral change.
- Understanding the distinction between leading and lagging metrics is crucial for effectively aligning product features with long-term user goals.
Deep dives
Reflection and Growth in UX
The end of the year often invokes a sense of reflection on both personal and professional growth in the UX field. Many professionals find themselves questioning whether they cultivated meaningful relationships or adopted productive behaviors, ultimately aiming to make room for more enriching experiences. These introspective inquiries serve as a backdrop for a proposed resolution in the UX industry: to prioritize success criteria that genuinely reflect user outcomes rather than superficial metrics. This shift necessitates a deeper understanding of what successful user engagement truly looks like.
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