NN/g UX Podcast 45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
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Dec 20, 2024 Connor Joyce, behavioral scientist and author of "Bridging Intention to Impact," delves into the critical link between user experience design and behavioral science. He emphasizes the need for meaningful success criteria in UX, advocating for diverse research methods to enhance user outcomes. Joyce discusses the importance of an 'impact mindset' in product development and the gradual integration of new user metrics. The conversation wraps up by exploring how thoughtful questioning can lead to better assessment of user impact, enriching the development process.
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Behavioral Science as a Toolkit
- Behavioral science helps understand human behavior and create change.
- It's a toolkit applicable to various roles, not just a standalone field.
Behavioral Science vs. Manipulation
- Behavioral science is often mistaken for manipulation, but it's about understanding human fallibility.
- It helps people achieve goals, unlike dark patterns, which are manipulative.
Prioritize Outcomes Over Design
- Define evaluation criteria before designing solutions, not after.
- Consider broader life outcomes, not just immediate user interactions with technology.