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9min chapter
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
NN/g UX Podcast
Exploring Evaluative Research Techniques
This chapter emphasizes the significance of evaluative research in product development, advocating for versatile methods that align with research objectives. It introduces the concept of minimum viable research and discusses the ethical implications of relying on singular metrics for user engagement.
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Discover
highlights
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