
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
NN/g UX Podcast
Designing with Behavioral Insights
This chapter explores the vital link between behavioral science and user experience design, highlighting how understanding human behavior can inform effective product development. The discussion includes clarifications on misconceptions about behavioral science, emphasizing its role in fostering positive user actions while tackling challenges related to measuring design impact. It advocates for a nuanced approach to defining user outcomes and utilizing diverse research methods to enhance user experience and drive business success.
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