Confessions of a B2B Entrepreneur

Tom Hunt
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Nov 2, 2023 • 29min

B2B Positioning Masterclass with April Dunford of Ambient Strategy

April Dunford, B2B positioning expert, discusses the process and importance of positioning in B2B marketing. They share case studies, book recommendations, and tips on measuring book success. The podcast ends with ways to connect with April and gratitude to a listener and MadX SEO agency.
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Oct 26, 2023 • 34min

Making B2B BOFU Sexy with Lashay Lewis of Authority Plug

Lashay Lewis on LinkedInAuthority Plug's WebsiteAuthority Plug’s Content Marketing DashboardCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Oct 19, 2023 • 33min

Why You MUST To Sell Services With Your SaaS with Elizabeth Gooch MBE of The Tech Growth Factory

Elizabeth Gooch MBE on LinkedInThe Tech Growth FactoryCheck out our awesome sponsors Fame, they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high-priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Oct 12, 2023 • 32min

ConvertKit

What did we learn?SaaS business can start on the side, but to grow – they need full time attention from their founders.What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business?Forget your blog, social channels and email list. Find a database of prospects and hit them one after another until you’re over $50k MRR.Niche down and focus on the group of customers that you serve best (and that serves you best)When you find a growth channel that works: go HARD.Consider building a smooth, data gathering, customer experience improving onboarding flow for your SaaS…All tribes thrive when they come together in person – when is your next event?What are your brand values and have you truly internalised them?If you go freemium, ensure that you “get paid” by your users in the form of exposure to the people they communicate with.What are the skills or assets you can build NOW that will lead to the immaculate conception of your SaaS business or next killer growth strategy?Baremetrics for ConvertKitWhy the Future Belongs to Creators - Nathan Barry at ConvertKit Craft + Commerce 2019ConvertKit: Nathan Barry’s Bumpy Road To $1.7m MRRDerrick Hicks on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Oct 5, 2023 • 24min

The 70:30 Rule with Kyle Lacy of Jellyfish

Jellyfish’s WebsiteKyle’s LinkedinKyle’s TwitterDemandWellHotjarMutinyPostalCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Sep 28, 2023 • 31min

Active Campaign CMO Shares How They 6x’d Revenue In 6 Years

Active Campaign CMO, along with several previous podcast guests, discuss strategies for revenue growth, exceptional leadership, scaling paid advertising, and outbound strategies for incremental revenue.
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Sep 21, 2023 • 31min

Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff

Follow Bill Macaitis on LinkedInMacaitis Advisory on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Sep 14, 2023 • 29min

The State Of B2B with Gil Allouche of Metadata

Metadata's websiteMetaMatchGil's LinkedIn profileWhat The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil AlloucheCheck out our awesome sponsors Fame, they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Sep 7, 2023 • 28min

7 Bootstrapped B2B Marketing Strategies with Nathan Hirsch of EcomBalance

PayKickstartNathan on LinkedInConnor on LinkedInHelium 10's websiteEcomBalanceAccountsBalanceOutsource SchoolCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development
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Aug 31, 2023 • 30min

Ex. Gainsight, Front & Hopin CMO Shares How B2B Is Changing with Anthony Kennada of AudiencePlus

Anthony on LinkedInAudiencePlus's websiteCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

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