Confessions of a B2B Entrepreneur
From 20k to 65k LinkedIn Followers with Daniel Cmejla of Apollo
Nov 30, 2023
LinkedIn expert Daniel Cmejla discusses successful marketing strategies, the role of community, Africa Stila's event strategy, executive presence in brand building, and the power of human psychology and taking risks in marketing.
31:52
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Quick takeaways
- Apollo's community-building strategy has led to impressive growth in followers and engagement, outpacing competitors like Gong.
- Understanding human psychology and leveraging psychological triggers play a vital role in building successful teams and communities.
Deep dives
Driving Faster Growth in the B2B SaaS Space
Apollo's VP of Community, Daniel Smedger, highlights their impressive growth compared to competitors in terms of followers and engagement. Despite having a smaller audience, Apollo has added 45,000 followers in the last year, outpacing their competitors and even Gong. Their success is attributed to a keen understanding of community-building, fostering relationships, and leveraging psychological triggers for engagement.
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