Building a Personal Brand: Strategy and Tactics

The podcast episode features Guillaume Moubeche, the CEO of a company with $24 million in ARR. He discusses the importance of building a personal brand and shares his strategies and tactics. At first, his goal was to crystallize his knowledge and share it with others to create deep relationships. His company even created a personal branding school to teach employees how to build their brands. Guillaume advises finding your positioning and either talking about a topic you're familiar with or documenting what you want to learn. He emphasizes that personal branding builds trust, attracts customers, and helps close more deals.