Confessions of a B2B Entrepreneur
CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
Nov 23, 2023
Guillaume Moubeche, CEO of lempire, shares his strategy of dedicating majority of his time to content creation and discusses growth opportunities on social media. He emphasizes the importance of personal branding and shares tactics for building a personal brand using social media and email marketing. The chapter also discusses delegating responsibilities, cashing out $30 million, and the impact of content investment on company growth. The speaker explores strategies for building an audience through personal branding, maximizing podcast impact, and debating the value of offering a big course for free.
28:49
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Quick takeaways
- Building a personal brand builds trust, attracts customers, and helps close more deals.
- Maximizing podcasting benefits includes repurposing video content and engaging with listeners for business growth.
Deep dives
Building a Personal Brand: Strategy and Tactics
The podcast episode features Guillaume Moubeche, the CEO of a company with $24 million in ARR. He discusses the importance of building a personal brand and shares his strategies and tactics. At first, his goal was to crystallize his knowledge and share it with others to create deep relationships. His company even created a personal branding school to teach employees how to build their brands. Guillaume advises finding your positioning and either talking about a topic you're familiar with or documenting what you want to learn. He emphasizes that personal branding builds trust, attracts customers, and helps close more deals.
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