CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All

Guillaume Moubeche, CEO of lempire, shares his strategy of dedicating majority of his time to content creation and discusses growth opportunities on social media. He emphasizes the importance of personal branding and shares tactics for building a personal brand using social media and email marketing. The chapter also discusses delegating responsibilities, cashing out $30 million, and the impact of content investment on company growth. The speaker explores strategies for building an audience through personal branding, maximizing podcast impact, and debating the value of offering a big course for free.