7min chapter

Confessions of a B2B Entrepreneur cover image

CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All

Confessions of a B2B Entrepreneur

CHAPTER

Content Investment and Product-Led Growth

The speaker explores the impact of content investment on company growth, emphasizing the importance of good marketing, quality products, customer service, and sales. They discuss leveraging branded search and content for brand awareness, as well as strategies for growth on LinkedIn, through podcasts, and newsletters.

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