Confessions of a B2B Entrepreneur
Bootstrapping Wynter To Over $2m ARR with Peep Laja
Nov 9, 2023
Peep Laja, digital marketing expert, shares his bootstrapping strategies with Wynter, his entrepreneurial journey, and building successful businesses without raising much money. They discuss the value of industry connections, leveraging previous experiences, and the power of social media for marketing on a limited budget.
25:56
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Quick takeaways
- Staying power and cumulative experiences are crucial for making better decisions and winning the market.
- Using social media, virtual events, and word-of-mouth marketing can effectively build brand awareness and drive customer acquisition.
Deep dives
Building a Strong Business Through Patience and Staying Power
Pep Laha, a legend in the B2B marketing game, shares his entrepreneurial journey spanning 16 years, from a marketing agency through to the e-learning business CXL, and onto his current venture, Winter. Pep emphasizes the importance of cumulative experiences and staying power in making better decisions and winning the market. He stresses the significance of not losing money and having infinite runway to figure out how to grow better, even without big ad dollars. Pep also discusses the need for finding leaders from within the organization to ensure cultural alignment and mitigate the risk of new leaders being rejected.
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