Building a Strong Business Through Patience and Staying Power

Pep Laha, a legend in the B2B marketing game, shares his entrepreneurial journey spanning 16 years, from a marketing agency through to the e-learning business CXL, and onto his current venture, Winter. Pep emphasizes the importance of cumulative experiences and staying power in making better decisions and winning the market. He stresses the significance of not losing money and having infinite runway to figure out how to grow better, even without big ad dollars. Pep also discusses the need for finding leaders from within the organization to ensure cultural alignment and mitigate the risk of new leaders being rejected.