Confessions of a B2B Entrepreneur

B2B Positioning Masterclass with April Dunford of Ambient Strategy

Nov 2, 2023
Guest
April Dunford
April Dunford, B2B positioning expert, discusses the process and importance of positioning in B2B marketing. They share case studies, book recommendations, and tips on measuring book success. The podcast ends with ways to connect with April and gratitude to a listener and MadX SEO agency.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Positioning in B2B Marketing
01:49 • 3min
3
Repositioning and Growth
04:39 • 21min
4
Measuring the Success of a Book Launch and Reader Engagement
25:33 • 2min
5
Connecting with the Guest Speaker and Thanking a Listener
27:24 • 2min