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3min chapter
B2B Positioning Masterclass with April Dunford of Ambient Strategy
Confessions of a B2B Entrepreneur
The Importance of Positioning in B2B Marketing
This chapter discusses the conceptual understanding of positioning in B2B marketing and the frustrations that come with figuring out how to do it effectively. The speaker shares their personal experience and introduces the book 'obviously awesome' as a resource for successful implementation of positioning.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode