

Confessions of a B2B Entrepreneur
Tom Hunt
All Tom does is think about and start B2B businesses.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
Episodes
Mentioned books

Dec 7, 2023 • 30min
The "Anti Chris Walker" Shares Why Dark Social Is A Myth
The Anti Chris Walker, previous guest, challenges the concept of 'dark social' and emphasizes the importance of building brand and creating a network. They discuss the different types of sellers and effective leadership, explore content syndication and lead generation, understand the challenges of selling, and reflect on the podcast's positioning and upcoming changes.

10 snips
Nov 30, 2023 • 32min
From 20k to 65k LinkedIn Followers with Daniel Cmejla of Apollo
LinkedIn expert Daniel Cmejla discusses successful marketing strategies, the role of community, Africa Stila's event strategy, executive presence in brand building, and the power of human psychology and taking risks in marketing.

Nov 23, 2023 • 29min
CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
Guillaume Moubeche, CEO of lempire, shares his strategy of dedicating majority of his time to content creation and discusses growth opportunities on social media. He emphasizes the importance of personal branding and shares tactics for building a personal brand using social media and email marketing. The chapter also discusses delegating responsibilities, cashing out $30 million, and the impact of content investment on company growth. The speaker explores strategies for building an audience through personal branding, maximizing podcast impact, and debating the value of offering a big course for free.

Nov 16, 2023 • 27min
Why Marketers Should Be Good Managers with Margaret Kelsey of TatCo (Ex. OpenView, AppCues & Invision)
Margaret Kelsey on LinkedInMargaret Kelsey ArtMargaret Kelsey's Strategic Brand FlywheelPsst - the secret to successCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Nov 9, 2023 • 26min
Bootstrapping Wynter To Over $2m ARR with Peep Laja
Peep Laja, digital marketing expert, shares his bootstrapping strategies with Wynter, his entrepreneurial journey, and building successful businesses without raising much money. They discuss the value of industry connections, leveraging previous experiences, and the power of social media for marketing on a limited budget.

Nov 2, 2023 • 29min
B2B Positioning Masterclass with April Dunford of Ambient Strategy
April Dunford, B2B positioning expert, discusses the process and importance of positioning in B2B marketing. They share case studies, book recommendations, and tips on measuring book success. The podcast ends with ways to connect with April and gratitude to a listener and MadX SEO agency.

Oct 26, 2023 • 34min
Making B2B BOFU Sexy with Lashay Lewis of Authority Plug
Lashay Lewis on LinkedInAuthority Plug's WebsiteAuthority Plug’s Content Marketing DashboardCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Oct 19, 2023 • 33min
Why You MUST To Sell Services With Your SaaS with Elizabeth Gooch MBE of The Tech Growth Factory
Elizabeth Gooch MBE on LinkedInThe Tech Growth FactoryCheck out our awesome sponsors Fame, they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high-priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Oct 12, 2023 • 32min
ConvertKit
What did we learn?SaaS business can start on the side, but to grow – they need full time attention from their founders.What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business?Forget your blog, social channels and email list. Find a database of prospects and hit them one after another until you’re over $50k MRR.Niche down and focus on the group of customers that you serve best (and that serves you best)When you find a growth channel that works: go HARD.Consider building a smooth, data gathering, customer experience improving onboarding flow for your SaaS…All tribes thrive when they come together in person – when is your next event?What are your brand values and have you truly internalised them?If you go freemium, ensure that you “get paid” by your users in the form of exposure to the people they communicate with.What are the skills or assets you can build NOW that will lead to the immaculate conception of your SaaS business or next killer growth strategy?Baremetrics for ConvertKitWhy the Future Belongs to Creators - Nathan Barry at ConvertKit Craft + Commerce 2019ConvertKit: Nathan Barry’s Bumpy Road To $1.7m MRRDerrick Hicks on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Oct 5, 2023 • 24min
The 70:30 Rule with Kyle Lacy of Jellyfish
Jellyfish’s WebsiteKyle’s LinkedinKyle’s TwitterDemandWellHotjarMutinyPostalCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9