
Confessions of a B2B Entrepreneur
All Tom does is think about and start B2B businesses.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
Latest episodes

Sep 7, 2023 • 28min
7 Bootstrapped B2B Marketing Strategies with Nathan Hirsch of EcomBalance
PayKickstartNathan on LinkedInConnor on LinkedInHelium 10's websiteEcomBalanceAccountsBalanceOutsource SchoolCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Aug 31, 2023 • 30min
Ex. Gainsight, Front & Hopin CMO Shares How B2B Is Changing with Anthony Kennada of AudiencePlus
Anthony on LinkedInAudiencePlus's websiteCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Aug 24, 2023 • 32min
Bootstrapping KlientBoost To $1m MRR with Jonathan Dane of KlientBoost
Who: The A Method for HiringKlientBoost's websiteFollow Jonathan on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Aug 17, 2023 • 31min
ClickFunnels
What did we learn?Build a personal brand and audience as you move through your career.How can you show the world that your software works?How can you incorporate education into your customer acquisition process?Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner?How can you best incentivise your partners and affiliates?Who is the face of your business and how can you build their profile?What else can you offer users that may end up churning, including an option to pause their account but keep their data for a fraction of the cost?Which of the above strategies can you use to build a universe around your SaaS?Once you have dominated your initial market, which adjacent products are your customers paying for?How can you bring in your customers and partners along with your story?How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023?Check out our awesome sponsors Fame, they start and grow the worlds most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Aug 10, 2023 • 30min
Eric Siu’s Biggest Marketing Mistake
Single Grain's websiteLeveling Up bookLeveling Up podcastMarketing school podcastEric’s Linkedin, Twitter, YoutubeCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Aug 3, 2023 • 29min
Making B2B Sexy with Travis Tyler of PandaDoc
PandadocTravis LinkedInTravis’s PodcastMonday.com Cookie Automation VideoCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Jul 27, 2023 • 33min
Netflix For B2B? With Obaid Durrani of HockeyStack
Cheat Codes by Easy ModeHockeyStack's websiteFollow Obaid on LinkedInThe Flow by HockeyStackIt’s Lavender Duh (ft. Obaid Durrani)Check out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Jul 20, 2023 • 27min
Recruitment & Management Masterclass (Mads Singers Management Podcast)
Follow Mads Singers on LinkedInMads Singers WebsiteMads Singers Management PodcastCheck out FameCheck out bCastCheck out AbneyCheck out our awesome sponsor Fame, they start and grow the worlds most profitable B2B podcasts.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Jul 13, 2023 • 37min
Gong’s Content Playbook with Devin Reed of Clari
The ReederB2B Content Strategy with Devin ReedWhat Is Revenue Leak, and How Can You Prevent It?B2B Creator Masterclass with Todd Clouser of LavenderFollow Devin Reed on LinkedInCheck out our awesome sponsor Fame, they start and grow the worlds most profitable B2B podcasts.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Jul 6, 2023 • 35min
Ahrefs
What did we learn?For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin.What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content? Do you really need to do it?Do something different at your next conference and when it gets traction… fuel the fire with paid spend.If you are going to commit to create an organic audience on a channel, put in the years of hard work.What do you do really well? And what don’t you do so well that you can completely ignore.What is your customer acquisition funnel and how can paid social fuel this fire?Is there a way that you can create content that your prospects and customers LOVE… that still sells your product?Where can you add friction to your sign up process to increase the amount of resources you invest in those customers that are willing to pay?What can you put on your SEO optimized pages to SHOW Google that people like you?Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service?Consider making customer support a mandatory part of your onboarding process.What is the big trend you can jump on to propel your word of mouth?If you are an employee – build your personal brand. If you are not an employee – allow your employees to build a personal brandIs there any way you can show that value of your SaaS without requesting any investment from your prospects?How can you continuously obtain feedback on how your product is being received by the market?How focused is the content on your blog/YouTube channel… and should you split our different types to focus growth?List all the actions that customers can take within your SaaS that seem “simple” to you and test including “how it works” buttons to potentially increase usage.Podcast interviews may not result in a direct uptick in revenue, but the time investment Vs brand benefit is favorableUnderstand your prospect journey from awareness to consideration to purchase and place strategic CTA’s to minimize interruption to the flow whilst maximizing conversions.9 Unconventional SaaS Marketing Strategies with Tim SouloSemrush19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARRTim Soulo 🇺🇦 on TwitterCheck out our awesome sponsor Fame, they start and grow the worlds most profitable B2B podcasts.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.
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