
Confessions of a B2B Entrepreneur
All Tom does is think about and start B2B businesses.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
Latest episodes

Nov 16, 2023 • 27min
Why Marketers Should Be Good Managers with Margaret Kelsey of TatCo (Ex. OpenView, AppCues & Invision)
Margaret Kelsey on LinkedInMargaret Kelsey ArtMargaret Kelsey's Strategic Brand FlywheelPsst - the secret to successCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Nov 9, 2023 • 26min
Bootstrapping Wynter To Over $2m ARR with Peep Laja
Peep Laja, digital marketing expert, shares his bootstrapping strategies with Wynter, his entrepreneurial journey, and building successful businesses without raising much money. They discuss the value of industry connections, leveraging previous experiences, and the power of social media for marketing on a limited budget.

Nov 2, 2023 • 29min
B2B Positioning Masterclass with April Dunford of Ambient Strategy
April Dunford, B2B positioning expert, discusses the process and importance of positioning in B2B marketing. They share case studies, book recommendations, and tips on measuring book success. The podcast ends with ways to connect with April and gratitude to a listener and MadX SEO agency.

Oct 26, 2023 • 34min
Making B2B BOFU Sexy with Lashay Lewis of Authority Plug
Lashay Lewis on LinkedInAuthority Plug's WebsiteAuthority Plug’s Content Marketing DashboardCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Oct 19, 2023 • 33min
Why You MUST To Sell Services With Your SaaS with Elizabeth Gooch MBE of The Tech Growth Factory
Elizabeth Gooch MBE on LinkedInThe Tech Growth FactoryCheck out our awesome sponsors Fame, they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high-priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Oct 12, 2023 • 32min
ConvertKit
What did we learn?SaaS business can start on the side, but to grow – they need full time attention from their founders.What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business?Forget your blog, social channels and email list. Find a database of prospects and hit them one after another until you’re over $50k MRR.Niche down and focus on the group of customers that you serve best (and that serves you best)When you find a growth channel that works: go HARD.Consider building a smooth, data gathering, customer experience improving onboarding flow for your SaaS…All tribes thrive when they come together in person – when is your next event?What are your brand values and have you truly internalised them?If you go freemium, ensure that you “get paid” by your users in the form of exposure to the people they communicate with.What are the skills or assets you can build NOW that will lead to the immaculate conception of your SaaS business or next killer growth strategy?Baremetrics for ConvertKitWhy the Future Belongs to Creators - Nathan Barry at ConvertKit Craft + Commerce 2019ConvertKit: Nathan Barry’s Bumpy Road To $1.7m MRRDerrick Hicks on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Oct 5, 2023 • 24min
The 70:30 Rule with Kyle Lacy of Jellyfish
Jellyfish’s WebsiteKyle’s LinkedinKyle’s TwitterDemandWellHotjarMutinyPostalCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Sep 28, 2023 • 31min
Active Campaign CMO Shares How They 6x’d Revenue In 6 Years
Active Campaign CMO, along with several previous podcast guests, discuss strategies for revenue growth, exceptional leadership, scaling paid advertising, and outbound strategies for incremental revenue.

Sep 21, 2023 • 31min
Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff
Follow Bill Macaitis on LinkedInMacaitis Advisory on LinkedInCheck out our awesome sponsor Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.

Sep 14, 2023 • 29min
The State Of B2B with Gil Allouche of Metadata
Metadata's websiteMetaMatchGil's LinkedIn profileWhat The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil AlloucheCheck out our awesome sponsors Fame, they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestOur sponsor: Want to explode your organic traffic AND keep tabs on your competitors? Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need. Discover what's included and how it can transform your marketing strategy. Learn more here.
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