Confessions of a B2B Entrepreneur

Adam Robinson, Founder of Retention.com, discusses the challenges faced by B2B companies in building demand, the value of cold emails and the importance of authenticity, their content machine and plans for a docu-series, creating quality content for pipeline generation, and the transition to a new approach and the importance of personal branding on LinkedIn.

Breaking B2B's websiteSam Dunning on LinkedInBreaking B2B - B2B Marketing & Demand Generation PodcastEmily Brown on LinkedInReachdesk's websiteCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Expert in Account-Based Marketing (ABM) strategy, Declan Mulkeen, discusses the dark art of ABM, focusing on a fictional case study targeting pharmaceutical companies. Topics include customizing messages, reaching pharma companies through various channels, engaging R&D directors with online educational experiences, organizing unique industry events, and measuring the effectiveness of ABM by nurturing customer relationships.

Eyal Webber-Zvik on LinkedInCato Networks' websiteBen Brown on LinkedInSession Media's websiteCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Zero Calorie Marketing on LinkedInZero Calorie Marketing's websiteCheck out bCastCheck out AbneyCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

The Digital Agency ShowBrent Weaver on LinkedInBrent Weaver's websiteCheck out bCastCheck out AbneyCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Previous guests of various popular podcasts come together to discuss the value of B2B podcasting, building a SAS company in the podcasting industry, criteria for funding from investors, and optimizing tags for discoverability and attracting listeners. They also touch on the advantages of having a co-founder with coding skills and the importance of building relationships and incentives for successful partnerships.

Jakub Zajicek on LinkedInSam Dunning on LinkedInPodcast Guesting vs Podcast Hosting on YouTubeCheck out our awesome sponsors, Fame, they start and grow the world's most profitable B2B podcasts, Speak On Podcasts, and, of course, Web Choice.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Calendly's websiteJeff Hardison's LinkedInPLG MarketingTope’s interview on How I Built ThisCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

The Anti Chris Walker, previous guest, challenges the concept of 'dark social' and emphasizes the importance of building brand and creating a network. They discuss the different types of sellers and effective leadership, explore content syndication and lead generation, understand the challenges of selling, and reflect on the podcast's positioning and upcoming changes.