Confessions of a B2B Entrepreneur B2B Personal Branding Masterclass with Lara Acosta of LA Digital
20 snips
Feb 15, 2024 
Lara Acosta discusses personal branding, transitioning from content creation to entrepreneurship, developing writing skills, networking in the pharmaceutical industry, virtual coffee chats, mentorship, engaging content strategy for LinkedIn and YouTube, and strategic planning for B2B business growth.
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Creator Then Entrepreneur
- Lara Acosta identifies as a creator first and an entrepreneur second. She started creating content at a young age and entrepreneurship followed as a natural result of monetizing her creations.
Internet as Safe Haven
- Lara found the internet to be her safe place where she could express her true self. Being an only child and feeling different drove her to build a community online through creation.
No True Balance in Creator-Entrepreneur Life
- Balance between creating content and managing the business side doesn't exist; it's a constant cycle of intense work and rest. Creating content and entrepreneurship require different mindsets but must synergize.