Confessions of a B2B Entrepreneur OLD WAY/NEW WAY with Adam Robinson of Retention.com
Feb 8, 2024
Adam Robinson, Founder of Retention.com, discusses the challenges faced by B2B companies in building demand, the value of cold emails and the importance of authenticity, their content machine and plans for a docu-series, creating quality content for pipeline generation, and the transition to a new approach and the importance of personal branding on LinkedIn.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
The Value of Cold Emails and the Importance of Authenticity
05:27 • 14min
Discussing the Content Machine and Video Production for the Business
19:57 • 4min
Creating Quality Content for Pipeline Generation
24:25 • 4min
Transitioning to a New Way and the Importance of Personal Branding on LinkedIn
28:46 • 2min