The Shift from Old Way to New Way in Demand Generation

Adam Robinson discusses the shift from the old way to the new way in demand generation for B2B SaaS companies. He highlights how the automation tools in the industry have affected pipeline generation and the demand slowdown in the market. He emphasizes the need for a personalized and authentic approach in building demand, rather than relying solely on spray-and-pray tactics or personalization strategies. Adam also discusses the importance of creating a strong founder brand and leveraging content to attract potential customers.