Confessions of a B2B Entrepreneur
OLD WAY/NEW WAY with Adam Robinson of Retention.com
Feb 8, 2024
Adam Robinson, Founder of Retention.com, discusses the challenges faced by B2B companies in building demand, the value of cold emails and the importance of authenticity, their content machine and plans for a docu-series, creating quality content for pipeline generation, and the transition to a new approach and the importance of personal branding on LinkedIn.
30:23
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Quick takeaways
- A personalized and authentic approach is crucial for building demand in B2B SaaS companies, as automation tools have impacted pipeline generation and contributed to a demand slowdown in the market.
- Cold email may not be as effective in generating direct response or growing a business in the current market, highlighting the importance of adapting to changing dynamics and leveraging other methods like personalized content and freemium offers.
Deep dives
The Shift from Old Way to New Way in Demand Generation
Adam Robinson discusses the shift from the old way to the new way in demand generation for B2B SaaS companies. He highlights how the automation tools in the industry have affected pipeline generation and the demand slowdown in the market. He emphasizes the need for a personalized and authentic approach in building demand, rather than relying solely on spray-and-pray tactics or personalization strategies. Adam also discusses the importance of creating a strong founder brand and leveraging content to attract potential customers.
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