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4min chapter
OLD WAY/NEW WAY with Adam Robinson of Retention.com
Confessions of a B2B Entrepreneur
Creating Quality Content for Pipeline Generation
This chapter explores the shift in marketing towards creating high-quality content to generate leads, focusing on product-led growth (PLG) and account-based marketing (ABM) strategies. It also discusses the role of video content in building a media brand that establishes market dominance.
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Discover
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