The Value of Cold Emails and the Importance of Authenticity

In this chapter, they discuss the value of cold emails as an ad unit and whether it is still effective in growing a business. They mention that while cold emails can still make a brand impression, they are not as effective for direct response and the response rates have decreased over time. They also mention two headwinds, one of which could change later this year, and express the need to make their voice authentic and transparent in order to provide value through their content.