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Confessions of a B2B Entrepreneur
Active Campaign CMO Shares How They 6x’d Revenue In 6 Years
Sep 28, 2023
Active Campaign CMO, along with several previous podcast guests, discuss strategies for revenue growth, exceptional leadership, scaling paid advertising, and outbound strategies for incremental revenue.
30:45
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Quick takeaways
- Active Campaign built a customer activation team to provide personalized onboarding support and enhance user experience.
- Active Campaign's CMO, Shea Howe, brings a unique perspective to marketing due to his diverse background in design, engineering, and product management.
Deep dives
Customer Activation Team and User Experience
Active Campaign built a customer activation team to provide personalized support and assistance to users during their onboarding process. The team's role is to ensure that users have a smooth experience and help them navigate any challenges they face. They offer Zoom calls to answer questions and guide users through different features and processes. This personalized support aims to enhance the user experience and drive user engagement.
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