Active Campaign CMO Shares How They 6x’d Revenue In 6 Years
Confessions of a B2B Entrepreneur
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Exploring Outbound Strategies for Incremental Revenue
This chapter explores a shift in strategy from primarily inbound leads to targeting specific verticals through retargeting ads and personalized messaging. The importance of a smaller, more focused list and the benefits of a vertical approach are discussed, although the best approach is still being determined.
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