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3min chapter
Active Campaign CMO Shares How They 6x’d Revenue In 6 Years
Confessions of a B2B Entrepreneur
Challenges of Scaling Paid Advertising and the Delicate Balance of Attribution
This chapter explores the challenges of scaling paid advertising and the importance of considering its influence on other channels. It discusses the need to defend the brand against competitors and the impact of paid ads on organic search rankings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode