8min chapter

Confessions of a B2B Entrepreneur cover image

Active Campaign CMO Shares How They 6x’d Revenue In 6 Years

Confessions of a B2B Entrepreneur

CHAPTER

Unconventional Path to CMO

The speaker shares their journey from design to engineering to CMO at ActiveCampaign, discussing challenges faced and roles taken on. They emphasize the importance of performance marketing, team management, and investing in the team.

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