The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
May 14, 2024 • 11min
Why Marketing Works: Jake From State Farm
Unraveling the mystery of Jake from State Farm, this podcast explores how a simple insurance agent became a cultural icon. From viral commercials to celebrity appearances, discover how State Farm's unique marketing approach blurred the lines between reality and fiction, setting a new trend in the industry.
May 13, 2024 • 9min
SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3
Email marketing master Jay Schwedelson shares hot tips with the hosts on how to increase email open rates, focusing on From Address, Subjectline, and Preheader. They discuss the impact of personalized sender names, optimizing sender names, crafting engaging emails, and maximizing email frequency.
May 9, 2024 • 37min
254 - The Importance of Building a "Belief" in Marketing, with Jon Davids
Jon Davids, author of 'Marketing Superpowers,' discusses the power of organic growth and community building in marketing. He shares tips on leveraging podcasting and community-driven strategies to create a loyal following. Learn how to unify people under one belief, weaponize polarization in branding, and build a strong brand community through organic engagement.
May 8, 2024 • 9min
Don’t ALWAYS Blame the Channel (Solo Edition)
Exploring the common mistakes marketers make when blaming marketing channels, emphasizing the importance of looking internally for improvement. Discussing the key factors to consider before giving up on a channel and how to make it work. Prioritizing copywriting over creative elements, form simplicity, user experience, CTAs, valuable offers, targeting the right audience, and aligning landing pages with ad content for better conversion rates.
May 7, 2024 • 11min
Why Marketing Works: Loro Piana
Explore the journey of Gstaad Guy from Apple to Instagram comedy, attracting luxury brand collaborations through humor. Learn how his rich alter ego and sense of humor led to partnerships with Italy's finest brands. Discover how genuine influencer collaborations and humor in marketing boosted engagement and retention rates for luxury brands like Loro Piana and Audemars Piguet.
May 6, 2024 • 10min
SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2
Join Jay Schwedelson and the host as they reveal insider secrets on boosting webinar attendance rates. Learn about leveraging FOMO, consistent webinar series, effective promotions, guest distribution, email marketing targeting, and more to crush your webinar goals
May 2, 2024 • 41min
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.
Apr 30, 2024 • 25min
252 - B2B Content Marketing w/Tracey Wallace | Marketing Island
Learn from Tracey Wallace, Director of Content for Klaviyo, about boosting content marketing game, revamping webinars, creating resonant content, and repurposing effectively. Discover the power of evergreen video content, aligning goals strategically, and underrated content tips. Are webinars your secret weapon? Yes, yes, and YES.
Apr 29, 2024 • 12min
SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1
Marketing expert Jay Schwedelson shares valuable tips on boosting webinar registration rates, including leveraging guest speakers for promotion, targeting with compelling titles in email marketing, and utilizing engaging social media promotions. They highlight the importance of transparency, offering specific informational content, and creating a sense of exclusivity to attract attendees. Schwedelson also emphasizes the power of networking for immediate attendance rate boosts.
Apr 25, 2024 • 12min
Why Marketing Works: Stanley Tumbler
Discover the incredible rise of Stanley Cup tumblers and the marketing genius behind it. Learn how influencer marketing and brand collaborations propelled Stanley to the top in the TikTok universe. Unleash the power of Wistia for video marketing success. Follow Aidan and Daniel for more marketing insights.
