The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
May 30, 2024 • 43min
260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
Ashley Faus, Head of Lifecycle Marketing at Atlassian, discusses the death of the marketing funnel and the shift towards a playground approach. She emphasizes understanding audience intent, creating modular content, and finding the right distribution channels. Ashley highlights the importance of treating content as a product, mastering problem and solution spaces, and ungating most content for wider reach.
May 29, 2024 • 12min
Why Marketing Works: Zayn Malik’s Mixoloshe
Former One Direction star, Zayn Malik, is disrupting the non-alcoholic beverage market with Mixaloshi, a company that doesn't utilize his fame. The podcast discusses their innovative social media tactics, engaging storytelling, and consumer-driven marketing strategy. Will Mixaloshi redefine celebrity endorsements or flop?
May 28, 2024 • 40min
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
CEO of Mark Wahlberg's F45 Training, Tom Dowd, shares key marketing strategies for franchises. Topics include branding consistency, KPIs for scaling, social media awareness, and customer loyalty. Learn how to grow a fitness community, immerse franchisees in the business, and revolutionize health training.
May 27, 2024 • 9min
SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5
Discover the importance of targeted language in email subject lines for higher engagement. Uncover the power of personalization and brackets in boosting open rates. Dive into strategies like ellipsis and poor grammar to connect with emotions and engage your audience.
May 23, 2024 • 11min
Why Marketing Works: Hoka
Learn about how Hoka, a trail running shoe brand, took on industry giants with their innovative product design. Discover why they chose to go maximalist in a minimalist market and how they appealed to Gen Z consumers. Follow the inspiring journey of Hoka from niche brand to fashion success, challenging industry norms along the way.
May 22, 2024 • 9min
6 Characteristics of Trustworthy Content (Solo Edition)
Learn how to create trustworthy content by incorporating expertise, consistency, and credibility. Discover the importance of credible sources, personal anecdotes, and emotional connection in engaging your audience and building trust.
May 21, 2024 • 46min
257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris
Discover the resurgence of in-person events in marketing as Julius Solaris shares tips on maximizing event impact, building closer connections with attendees, selecting the right events, and avoiding cheesy sales emails. Learn the value of live interactions, creating memorable experiences, and measuring event impact for brands.
May 20, 2024 • 9min
SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4
Email marketing expert Jay Schwedelson shares secrets on improving open rates with catchy subject lines. Tips include using numbers, trigger words, and emojis effectively. Discover how to make your subject line pop and boost engagement in marketing campaigns.
May 16, 2024 • 29min
256 - Why PR and Organic Social Work Well Together, with Milou Pietersz
Milou Pietersz, founder of Simply Multimedia, discusses maximizing social media and PR, building brand partnerships, creating a successful social media strategy, and focusing on revenue growth strategies. Tips include combining tactics, crafting the perfect pitch, and aligning brand with trend tracking. Learn how to use data as a compass for social media success.
May 15, 2024 • 39min
255 - How to Add Creators To Your B2B Gameplan
Derrick Hicks, Director of Marketing for ConvertKit, discusses utilizing creators in marketing, testing partnerships, building personal brands, overcoming consistency challenges, and mastering data-driven strategies for revenue growth in B2B marketing. He shares valuable insights on collaboration opportunities, building brand through metrics, and much more.
