The Marketing Millennials

Meet Huy Fong, the genius behind Sriracha's $2.5B empire. Discover how he escaped Vietnam, faced competition, and stuck to his mission statement. Explore the power of word-of-mouth marketing and the psychology behind Sriracha's popularity.

Jared Fuller, Founder of Nearbound.com, discusses the concept of Nearbound and partnering with trusted voices for marketing success. Topics include leveraging underinvested channels, the future of marketing with events, and building successful partnerships. Insights on buyer relevancy, HubSpot's journey, and simplifying marketing collaboration for success are also shared.

Heather Horton, CEO of Ecrubox Digital, discusses maximizing marketing strategy amidst rising customer acquisition costs. Topics include customer retention, first-party data collection, influencer marketing mistakes, and avoiding out-of-home ads for small brands. Listen for kickass tips on acquiring and retaining more customers in today's challenging market.

Discover the elusive action movie set to premiere in 2115, designed to captivate audiences with its mysterious marketing campaign. Uncover the luxury marketing strategy behind Louis XIII cognac, showcasing exclusivity and premium positioning to allure consumers seeking a prestigious lifestyle.

Russ Perry, CEO of Design Pickle, discusses the impact of AI on design, importance of understanding digital advertising, and how AI can enhance creativity. He shares insights on the future of marketing, the role of internal leaders in directing information to designers, and why AI is more of a friend than a foe in the creative process.

TikTok sensation LondonLaz discusses the pitfalls of influencer marketing, emphasizing the importance of sustainable monetization. He shares insights on navigating the influencer landscape, building a loyal audience, and the power of transferable skills. The conversation explores the evolution of content creation, the challenges of video production, and the shift towards authentic partnerships in marketing campaigns.

Lisa Bubbers, Co-Founder of Studs, shares insights on how the brand targets Gen Z and millennial customers via organic marketing. They discuss the role of PR in building a successful business, evolving retail strategies in the digital age, and the unique approach Studs takes to ear piercing and earring experiences.

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle. Who is he?Why, the most interesting man in the world, of course. But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques. What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level?We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.  Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Discover how to hype up your internal marketing efforts and sell ideas within your organization. Learn about effective strategies for internal marketing and sales collaboration, boosting internal marketing success, and striving for consistency in brand identity. Engage with the podcast hosts directly to share your ideas and questions.

Former President of Adroll, Vibhor Kapoor, discusses brand purpose and full-funnel marketing with a focus on balancing brand awareness and long-term thinking. They explore the concept of full-funnel marketing, performance branding, and developing a holistic privacy marketing strategy without compromising user privacy. Tune in to learn about optimizing marketing efforts and building a legacy brand in a competitive market.