The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Jun 20, 2024 • 14min
2 Metrics Every Marketer Should Track (Solo Edition)
Discover the importance of Blended CAC and CAC by Channel for marketers. Learn how these metrics can revolutionize your brand's strategy. Explore the impact of data-driven decisions and optimizing marketing performance.
Jun 18, 2024 • 36min
264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)
Explore revenue growth strategies with Liz Spektor, Head of Growth at Apollo. Learn about creating successful short-form videos, testing channel formats, and building targeted lists. Discover the importance of aligning sales and marketing efforts, budgeting tips, and key metrics for campaign success. Don't miss out on Liz's top insights for taking revenue generation to the next level.
Jun 17, 2024 • 13min
SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8
Discover the secrets to cracking the LinkedIn algorithm with valuable insights on using memes, newsletters, and repurposing content. Learn how to navigate success and failure, optimize engagement, and utilize LinkedIn newsletters to beat the algorithm. Find out how to strategically repost successful content for optimal engagement on the platform.
Jun 13, 2024 • 11min
Why Marketing Works: Buc-ee’s
Marketing expert Aidan Brannigan breaks down Buc-ee’s $2.5 billion marketing strategy, focusing on customer loyalty, streamlined services, luxurious bathrooms, and creative advertising. Explore how Buc-ee's transformed into a sought-after gas station destination with innovative tactics and unique marketing approaches.
Jun 12, 2024 • 39min
How to Build Raving Fans For Your Brand, with Elfried Samba
CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, Elfried Samba, shares insights on building relationships with customers, storytelling, creative constraints in content creation, niche content value, authenticity in brand messaging, and social media success hacks. Topics include Gymshark's social media success, marketing in content creation, the power of listening on social media, adapting to changing platforms, and using creative constraints for growth.
7 snips
Jun 11, 2024 • 11min
5 Incredible Go-to-Market Tips (ft. Ari Murray)
Marketing expert Ari Murray shares incredible go-to-market tips with Daniel, discussing the importance of product naming, handling Meta ad trolls, media file sizes, and diverse ad creatives. They also touch on optimizing ad comment management, site speed for e-commerce, and refreshing Google ad creatives to boost campaign performance.
Jun 10, 2024 • 13min
SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7
Learn effective strategies for growing your email list, including utilizing LinkedIn and pop-up captures. Discover the importance of owning your audience through email marketing and first-party data collection. Get tips on leveraging free tools and the value of industry partnerships.
Jun 6, 2024 • 42min
263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth
Discover the power of TikTok Shop with guest Jake Bjorseth, CEO of Trndsttrs Media. Topics include creator partnerships, exclusivity, marketing to Gen Z, and the balance of brand guidelines. Learn why TikTok is essential for brands, leveraging influencers, and maximizing sales through authentic content.
Jun 3, 2024 • 9min
SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6
Expert Jay Schwedelson and host discuss the importance of pre-headers in email marketing, offering tips to boost open rates. They emphasize the role of pre-headers as 'second subject lines' and share strategies to optimize them for enhanced engagement with recipients.
May 30, 2024 • 43min
260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
Ashley Faus, Head of Lifecycle Marketing at Atlassian, discusses the death of the marketing funnel and the shift towards a playground approach. She emphasizes understanding audience intent, creating modular content, and finding the right distribution channels. Ashley highlights the importance of treating content as a product, mastering problem and solution spaces, and ungating most content for wider reach.
