The Marketing Millennials

Preston Rutherford, Co-Founder of Chubbies, talks about the power of great brand-building and how metrics and feedback loops can measure its success. He shares insights on how Chubbies consistently creates shareable content, challenges the status quo, and emphasizes the importance of authentic and valuable content for building trust with the audience.

Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about growth loops. They explore the impact on SEO, content, traffic, and revenue. Eva shares thoughts on balancing speed with long-term SEO success and the importance of aligning teams for maximum growth.

This podcast discusses the importance of content marketing, challenging the traditional playbook. Guests share their perspectives on email marketing, testing strategies in marketing, building a successful sales career, mental health, and finding the right content format.

Oana Leonte, marketing expert, discusses the importance of brand positioning, storytelling, and creativity in marketing. She emphasizes the need for brands to connect with consumers on a personal level, balance creativity with analytics, and form authentic partnerships based on shared values.

Rebecca Shaddix, Senior product marketer for 15Five, discusses the importance of effective KPIs in go-to-market strategy and the need for data transparency. She emphasizes the significance of aligning company goals and highlights effective marketing strategies for product launches. Rebecca also explores the power of incremental product launches and the importance of risk management in pricing decisions.

Discover the power of influencer marketing and the importance of cultivating relationships. Learn about delivering value and aligning messaging in marketing. Understand the significance of omnichannel marketing and the need for a balanced strategy. Explore the role of product marketing and the importance of strategic thinking.

Former head of marketing at Purdue University, Ethan Braden, shares insights on creating a strong brand identity. They discuss the importance of storytelling and captivating content, using social media and personal branding to engage with the target audience. Braden shares Purdue's successful marketing strategies, emphasizing the pursuit of innovation and the role of curiosity and empathy in brand marketing.

Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream. From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose. Follow Peter Mahoney: LinkedIn: https://www.linkedin.com/in/pemahoney/Podcast: The Next CMOBook: The Next CMO Follow Gigi Robinson:LinkedIn: linkedin.com/in/gigirobinsonTwitter: https://twitter.com/itsgigirobinsonFollow Adam Robinson:LinkedIn: https://www.linkedin.com/in/retentionadam/Follow Val Geisler:LinkedIn: https://www.linkedin.com/in/lovevalgeisler/Twitter: https://twitter.com/lovevalgeislerFollow Kyle Lacy:LinkedIn: linkedin.com/in/kylelacyTwitter: https://twitter.com/kyleplacyFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.comWistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How do you create a campaign worthy of breaking the internet?  Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy.Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies.Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging00:04:21 - The Power of Evergreen Marketing00:05:44 - Maximizing Email for Direct Response Marketing00:09:39 - Launching Matthew McConaughey's Evergreen Product00:12:13 - Mastermind Membership: Personal Development and Business Tactics00:20:43 - Overcoming Mental Blocks in Marketing00:24:45 - Breaking Down Marketing: Attention and Nurturing00:26:28 - Discovering the Best Marketing Channels00:33:25 - The Power of Email Marketing Follow Kari: LinkedIn: https://www.linkedin.com/in/karikeating111/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace.Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks! 00:00:02 - Pivoting Careers: A Podcast Journey00:00:47 - From Marketing to Leadership Development00:03:05 - The Key to Effective Leadership00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders00:08:16 - Authentic Leadership: Remembering Who You Are00:13:40 - Regulating Emotions: Feel, Don't Judge00:23:40 - Building Relationships with Other Leaders00:27:00 - Overcoming Imposter Syndrome and Fear00:32:13 - Embrace Your Unique Leadership Style00:35:05 - Showing Up Authentically Follow Hana: LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.comWistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS