The Marketing Millennials

Stefani O'Sullivan, Head of Marketing at Staud, discusses the importance of a purpose-driven mission and great products in building a successful fashion brand. She talks about leveraging the creator community, challenges of launching celebrity influencer brands, and the need to stay true to your mission. Also, she shares insights on building successful marketing teams, thinking of customers as humans, and the benefits of daily reading for young marketers.

Discover the genius marketing strategy of Geo Lefevre, a young journalist who created the Tour de France to promote his magazine, L’Auto. Learn how this iconic cycling event reshaped marketing strategies and captivated audiences worldwide for over 100 years.

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.

Discover the secrets behind influence and persuasion in marketing from CEO of Cialdini Institute. Learn how to apply principles of reciprocity, scarcity, liking, and social proof ethically. Explore the power of truthfulness, trust, and free content in boosting conversions and building relationships with your audience. Uncover the importance of patience, scarcity, and behavioral science insights for effective marketing strategies.

Unveiling the marketing origins of Nathan's Famous hot dog eating contest by 4 Polish immigrants. Exploring Nathan's branding strategy and cultural impact on American food culture through storytelling and marketing campaigns.

Discover how AI can be a marketer's secret superpower instead of the enemy. Ross Simmonds shares AI hacks for content distribution and building trust. Learn how to turn obscurity into brand success and utilize AI to augment human creativity in marketing.

Former Twitter insider Ted Harrison discusses capturing short-form attention, using clickbait effectively, and finding inspiration in unconventional places. Learn about creating engaging content, understanding marketing rules, and maximizing audience attention in this episode.

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland.Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers? Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives.If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen.Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.  00:00:40 - Entering Beauty Marketing00:02:48 - Navigating the Career Path in Marketing00:03:33 - Rare Beauty's In-House Marketing Strategy00:06:36 - Destigmatizing Mental Health Through Beauty00:12:25 - Rare Beauty Blush Goes Viral00:14:22 - Understand Your Brand's Unique Selling Proposition00:17:36 - Key to Successful Marketing: Point of Difference00:20:34 - Balancing Brand Growth and Customer Ownership Follow Katie:LinkedIn: https://www.linkedin.com/in/welchkatie/ Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years. How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game. But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this podcast, Jordan Narducci shares insights on marketing metrics, attribution models, retention strategies, and data-driven decision-making. Learn how Momentous uses funnel marketing to target its audience. Discover the importance of post-purchase surveys, email segmentation, and testing for brand longevity.